Moglix - Senior Manager - Growth Marketing - Credlix (5-10 yrs)

4 weeks ago

Noida, Uttar Pradesh, India iimjobs Full time

Role Objective:


The incumbent will be responsible to build and manage a comprehensive marketing plan, while at the same time leveraging their keen eye for design to become the custodian of everything that makes our brand special.

It will be a high visibility role within the organization which shall enable the incumbent to be highly analytical and creative.


Roles & Responsibilities:

  • Leverage customer insights to develop integrated, omnichannel marketing campaigns and brand storytelling to drive customer acquisition and retention.
  • Grow the company's topline metrics, including revenue, customers, & optimize CAC.
  • Stay uptodate on all changes impacting key media channels (including Facebook, programmatic, affiliate, podcast, TV, and OOH).
  • Rigorously measure KPIs and progress against articulated growth objectives, and develop reporting for execs and company wide consumption.
  • Support the management of external partners and agencies(creative, brand, performance marketing).
  • Develop and maintain a robust testing plan across new and existing channels to diversify spend and minimize reliance on primary channels.
  • Build processes and frameworks that will scale with a growing organization.
  • Partner with finance to set aggressive revenue, and ROAS goals (then hit them).
  • Spearhead new operational and data initiatives that support acquisition efforts.
  • Work crossfunctionally with analytics, creative, product, and engineering.

Key Stakeholders:

  • With Purpose
  • Internal Sales and Account Management team To enable 10x customer acquisition rate
  • External Agencies as required To augment campaign initiatives as required.
Qualification & Experience Essential/ Desirable

  • Work Experience 6+ years of relevant experience with both managing external digital agencies and building / managing an internal growth team.
  • Demonstrable experience of driving customer acquisition via organic channels for the company Essential
  • Experience with multiple channels of unpaid and paid marketing
  • SEO, SEM, ASO, paid and organic social, nonattributable channels, etc
  • Experience working in BFSI/Fintech sector and managing a brand completely. Previous startup experience a plus.

Knowledge/ Skills:

  • Demonstrated ability to balance media execution across objectives (balancing prospecting/retargeting) and incorporate branding at every touchpoint Essential.
  • High level of ownership, willingness to set up things from scratch. Should be able to work in a fast paced rapidly changing environment.
  • Ability to collaborate crossfunctionally with other The Wing markets Essential.
  • Exceptional quantitative skills and orientation toward datadriven decision making.
  • Strong analytical skills and a passion for leveraging data to derive insights and drive impactful business and marketing decisions.
  • Understanding of the technical side of analytics and how they are used in marketing processes. Essential
  • Excellent written and verbal communication skills Essential

Education :
Full-time MBA Essential

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