Growth marketing

4 hours ago


Bengaluru Karnataka India, Karnataka Wowpe.in Full time
About the Role

We are looking for a Performance and Growth Marketing with 2+ years of experience in running paid campaigns, SEO/SEM, and user acquisition activities for our fintech app, WowPe.

This role will focus on execution, performance and growth tracking.


Key ResponsibilitiesPerformance Marketing & User Acquisition
  • Plan, execute, and optimize paid campaigns across Google Ads, Meta, OEM platforms, DSPs, affiliates, and third-party apps.
  • Drive aggressive app-install campaigns focusing on CPI, CAC, ROAS, retention, and user quality.
  • Manage collaborations with ad networks, reward apps, OEM app stores, telco partners, etc.
Third-Party Platform Advertising
  • Manage partnerships, negotiate budgets, placements, and KPIs.
  • Track ROI and performance to ensure cost-effective acquisition.
SEO & SEM
  • Oversee SEO strategy (on-page, off-page, technical).
  • Manage SEM campaigns including Google Search, UAC, Display, and retargeting.
Social Media & Content
  • Work with design teams to develop creatives, ad content, and landing pages.
  • Manage organic + paid social presence across platforms.
Analytics & Optimization
  • Track performance using GA4, Apps flyer/Adjust, Firebase, or Mixpanel.
  • Analyze funnel metrics and optimize user journeys.
Branding & Vendor Management
  • Manage agencies, creative partners, influencer teams as required.
  • Build a strong digital presence for the WowPe brand.
Requirements
  • 5+ years in performance marketing, growth marketing, or digital marketing.
  • Expertise in Google Ads, Meta Ads, SEO/SEM, UAC, OEM ads, and app-install strategies.
  • Experience with app analytics and attribution tools.
  • Strong understanding of KPIs like CPI, CAC, ROAS, CTR, retention, cohorts.
  • Ability to independently handle end-to-end marketing.



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