Full-Stack Growth Marketer

We’re looking for a full-stack growth marketer who can own and scale acquisition engine across both paid and non-traditional channels. This is a high-ownership, high-impact role ideal for someone who blends analytical depth with creative distribution instincts.

What You’ll Bring to the Table

1. Strong Performance Marketing Foundation

You deeply understand how to run and scale paid acquisition across:

• LinkedIn, Meta, Google
• Industry-specific legal platforms
• Retargeting, attribution, CAC optimisation
• Landing pages, audiences, funnels, and experimentation

You know how to turn paid channels into predictable, scalable growth engines.

2. A Broad, Creative Distribution Mindset

You think beyond Google + Meta. You know how to unlock new surfaces of growth such as:

• Newsletters & Substack collaborations
• Webinars, expert AMAs, and panel conversations
• Niche legal communities and professional groups
• Co-marketing with SaaS partners
• Founder branding, thought leadership, and content amplification
• Legal-tech influencers, podcasts, and association partnerships

3. Hands-On Ownership

You don’t wait for resources. You:

• Set up and run campaigns yourself
• Work with design/content teams
• Manage budgets with discipline
• Execute fast, iterate faster

What You’ll Do

1. Own Paid Performance Marketing

• Lead LinkedIn, Meta, Google, and vertical channel campaigns end-to-end
• Run structured A/B tests across audiences, creatives, messaging, and landing pages
• Reduce CAC while increasing qualified demo volumes
• Build a scalable, predictable paid acquisition engine

2. Expand Into New, High-Signal Growth Channels

• Unlock non-traditional acquisition pathways:
• Substack partnerships
• Podcasts, YouTube creators, KOLs
• Bar associations & legal groups
• Webinars, industry events, niche communities
• Co-marketing with complementary SaaS platforms
• Turn experiments into repeatable channel playbooks

3. Strengthen Our Content + Distribution Engine

• Partner with brand marketing to amplify:
• LinkedIn founder/brand thought leadership
• Long-form blogs, product storytelling
• Legal AI insights + trend content
• Ensure content reaches the right legal audiences, in the right channels
• Support high-quality webinars, workshops, and product sessions

4. Funnel Management & Measurement

• Build dashboards tracking acquisition → activation → conversion
• Partner with product to strengthen key conversion moments
• Establish clarity in ROI, attribution, and channel performance

5. Cross-Functional Collaboration

• Work closely with founders on category design and market positioning
• Align with product + sales on messaging, segmentation, personas
• Use market insights to sharpen channel strategy & targeting

What Success Looks Like (in Your First 6 Months)

You have:

• Improved CAC efficiency across core paid channels
• Scaled LinkedIn + Meta with meaningful demo uplift
• Added 1–2 new, high-signal acquisition channels
• Built a repeatable, high-leverage content distribution engine
• Delivered weekly reporting with clear attribution & growth metrics
• Established yourself as the go-to owner for growth and acquisition

What You’ll Bring (Must-Have)

• 4–8 years in growth/performance marketing (SaaS/tech/startups preferred)
• Hands-on operator with deep knowledge of LinkedIn, Meta, Google Ads
• Strong command of segmentation, retargeting, landing page optimisation
• Experience managing budgets and scaling omnichannel performance programs
• Data-driven mindset with comfort working with dashboards & CAC/LTV models
• Ability to blend paid + organic channels for holistic growth
• Creative thinker who can find and scale non-obvious distribution paths
• Comfortable working with founders and senior leaders in fast-paced environments

Bonus Points

• Experience marketing to US/UK SMBs or professional services
• Understanding of credibility-driven sectors (legal, consulting, finance)
• Background in subscription or PLG growth motions
• Prior experience at early-stage or high-growth startups