Growth Marketing

Netradyne is a leading AI-powered fleet safety and management solutions company that has revolutionized commercial vehicle safety through innovative technology. Founded in 2015, we've grown to serve over 3,000 customers globally with 450,000+ vehicles deployed across eight countries, including major clients like HUL, Shell, and Indian Oil. As India's first unicorn of 2025, we've achieved 50% growth year-on-year and continue to strategic expansion in key markets including India and Europe.Role OverviewWe are seeking a strategic and results-driven Sr. Growth Marketing Manager to spearhead our growth marketing initiatives across India and Europe. This role will focus prioritized business segment and building sophisticated Account-Based Marketing (ABM) strategies to drive revenue growth in these critical markets. You'll be responsible for developing and executing comprehensive growth strategies that align with our aggressive expansion goals while working closely with sales, product, and regional teams.Key ResponsibilitiesGrowth Strategy & PlanningDevelop and execute comprehensive growth marketing strategies for India and Europe marketsDrive market penetration and revenue growth through data-driven marketing initiativesCollaborate with regional sales leadership to identify high-value enterprise opportunitiesAnalyze market trends and competitive landscape to inform strategic decisionsAccount-Based Marketing (ABM)Design and implement scalable ABM programs targeting focused segments across India and EuropeBuild 1:1, 1:Few, and 1:Many ABM strategies tailored to regional market dynamicsPartner with sales teams to identify, prioritize, and tier target accounts based on revenue potentialCreate personalized, multi-channel campaigns for high-value enterprise prospectsDevelop account-specific content and messaging that resonates with key decision-makersEnterprise Marketing LeadershipLead enterprise marketing initiatives targeting large enterprises, fleet operators and logistics companies.Develop sophisticated lead generation and nurturing programs for complex B2B sales cyclesCreate compelling value propositions for enterprise segments including employee transportation, logistics, oil & gas, and other key verticals. Build relationships with key industry stakeholders and thought leadersCampaign Management & ExecutionOversee multi-channel marketing campaigns across digital and traditional mediaManage marketing automation platforms and ABM tools (experience with 6Sense, Demandbase, or similar preferred)Coordinate integrated campaigns including content marketing, events, webinars, and direct outreachOptimize campaign performance through continuous testing and data analysisCross-Functional CollaborationWork closely with regional sales teams to ensure marketing-sales alignmentCollaborate with market insights and wider marketing to develop region-specific messaging and positioningPartner with content marketing teams to create compelling, localized contentCoordinate with global marketing teams to ensure brand consistency while adapting to local marketsAnalytics & Performance ManagementEstablish KPIs and metrics to measure growth marketing effectivenessProvide regular reporting on pipeline generation, conversion rates, and ROIUse data-driven insights to optimize campaigns and improve performanceTrack and analyze customer acquisition costs and lifetime value by regionRequired QualificationsExperience & Background10+ years of B2B marketing experience in technology companies, preferably SaaS or IoTProven experience in growth marketing and ABM campaign managementDeep experience in enterprise marketing targeting large commercial accountsTrack record of driving significant revenue growth in international marketsTechnical SkillsExpertise with ABM technologies and platforms Strong analytical skills with experience in marketing analytics and attribution modelingExperience with multi-channel campaign management and optimizationStrategic & Leadership CapabilitiesProven ability to develop and execute growth strategies in multiple geographic marketsStrong understanding of enterprise B2B sales cycles and buying processesExperience building and scaling ABM programs from ground upExcellent project management and cross-functional collaboration skillsData-driven mindset with ability to translate insights into actionable strategiesRegional Market KnowledgeUnderstanding of India and European business cultures and market dynamicsExperience with localized marketing approaches and regional compliance requirementsAbility to work across multiple time zones and collaborate with remote teamsFluency in English required; additional European or Indian languages a plusPreferred QualificationsMBA or advanced degree in Marketing, Business, or related fieldBackground in AI/ML or IoT technology marketingPrevious experience with high-growth unicorn or scale-up companiesDemonstrated success in building marketing programs that support aggressive revenue targetsLocation & Work ArrangementThis role is based in Bengaluru, India with travel requirements between regions. We offer flexible hybrid work arrangements with the expectation of collaboration across time zones.