Digital Marketing Specialist

3 weeks ago

Delhi India, India TRDFIN Support Services Pvt Ltd Full time

As a Meta & Google Ads Expert, you will be responsible for strategizing, executing, and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Discovery, Performance Max). A key part of your role will include ensuring policy compliance, managing G2 verification requirements, and navigating ad restrictions specific to the financial services industry.


Key Responsibilities

• Plan and manage end-to-end performance campaigns across Meta and Google Ads platforms.

• Build acquisition funnels tailored to borrowers, SMEs, CAs, and builder segments.

• Optimize campaigns for CPL, CTR, ROAS, and loan conversion rates.

• Set up and maintain pixels, conversion APIs, and tracking dashboards.

• Create and test ad creatives, ad copies, and landing pages that align with fintech guidelines.

• Handle G2 verification processes and ensure all campaigns meet Meta & Google’s advertising policies for financial services.

• Collaborate with content, design, and tech teams for cohesive growth campaigns.

• Monitor daily campaign performance and prepare weekly ROI reports.

• Run A/B tests to identify winning creatives, keywords, and audience strategies.

• Stay ahead of digital lending ad policies, RBI norms, and BFSI compliance requirements.


Requirements

• 4–6 years of experience in Google & Meta Ads with at least 2 years in fintech/BFSI.

• Proven track record of lead generation campaigns in regulated industries.

• Hands-on expertise with Google Ads Manager, Meta Business Manager, Google Tag Manager, and Analytics tools.

• Strong knowledge of financial advertising restrictions and ability to navigate verification hurdles.

• Experience in G2/Google Ads financial verification & Meta policy approvals.

• Excellent analytical skills with expertise in data-driven campaign optimization.

• Ability to manage large ad spends while driving performance efficiency.


Preferred Skills

• Prior work with loan marketplaces, NBFCs, or digital lending platforms.

• Knowledge of multi-language targeting (English + regional).

• Familiarity with SEO/organic growth synergies to support paid campaigns.

• Strong creative sense for building fintech-compliant ad communication.


What We Offer

• Competitive salary with performance-linked incentives.

• Leadership role in driving fintech digital marketing.

• Direct exposure to lenders, borrowers, and ecosystem partners.

• A fast-paced, growth-driven startup culture

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