Performance Marketing Specialist

3 weeks ago

Delhi India, India Kapable Full time

About Kapable


At Kapable, we’re on a mission to transform leadership. We believe that every leader has untapped potential, and we’re here to unlock it. We empower mid and senior-level professionals by enhancing their behavioural and soft skills through tailored learning experiences which helps them think fast and fluently; communicate with confidence and charisma, and navigate workplace challenges with ease.

We’re looking for a detail-oriented Performance Marketing specialist who can execute high-performing ad campaigns and fuel our customer acquisition engine. This position centers on driving flawless campaign execution and performance optimization across Google Ads, Meta Ads, and Linkedin Ads.


The Role

You will be responsible for managing day-to-day ad campaign execution across channels, ensuring efficient budget allocation, and supporting the growth team in driving measurable results.

If you love working with ad dashboards, setting up campaigns, testing creatives, and optimizing performance, this role is for you.


Responsibilities

  • Execute and manage Ad campaigns across Google Ads, Meta, and Linkedin Ads.
  • Handle campaign creation, targeting setup, budgeting, and reporting.
  • Monitor campaigns daily to ensure optimal performance (CTR, ROAS, conversions).
  • Support the growth team with A/B testing and creative experiments.
  • Use Hubspot CRM and marketing automation tools to integrate campaigns with lead funnels.
  • Ensure accurate tracking & reporting with dashboards and analytics tools.
  • Collaborate with marketing, content, and design teams for campaign assets.


Requirements

  • Desired experience of 2 - 3 years in Ad operations or paid campaign execution.
  • Proven expertise in Google Ads, Meta Ads, and Linkedin Ads.
  • Background in B2C businesses (edtech, healthcare, or service-driven industries preferred where ).
  • Knowledge of Hubspot or other marketing automation/CRM platforms.
  • Understanding of appointment booking funnels and customer acquisition flows.
  • Strong attention to detail and ability to manage multiple campaigns simultaneously.


Logistics

Location: Saket, Delhi

Working Days: 6 (Tuesday to Sunday, Mondays are weekly offs)

Timings: 10:30 am to 7:30 pm

Full time | Onsite


Nice-to-Haves

  • Prior experience in edtech marketing.
  • Certifications from programs such as GrowthX, Kraftshala Marketing Launchpad, or MICA will be considered a strong plus.
  • Exposure to lead generation funnels and lifecycle marketing.

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