Performance Marketing Specialist – Full Time

3 weeks ago

Delhi India, India Ads By Musaib Full time

Location: Remote | Full-time

Salary: ₹50,000 – ₹55,000 (in-hand)

Experience Required: 4–5 years

Company: Ads by Musaib – Performance Marketing Agency


About Us

At Ads by Musaib, we help eCommerce brands scale profitably by achieving consistent 3x+ ROAS through data-driven Meta and Google Ad strategies.

We work with fast-growing D2C brands and help them turn ad spends into scalable, profitable revenue.

We’re looking for a Performance Marketing Specialist who understands eCommerce inside out — from acquisition cost to customer lifetime value — and knows how to use paid media to drive profitable growth.


Role Overview

As a Performance Marketer, you will manage, optimize, and scale paid ad campaigns across Meta (Facebook & Instagram) and Google Ads for multiple eCommerce brands.

You’ll work directly with the strategy and creative teams to ensure every campaign delivers ROI-focused performance and business growth.


Key Responsibilities
  • Plan, launch, and scale Meta and Google Ad campaigns for eCommerce clients.
  • Strategize full-funnel ad structures — from prospecting to remarketing.
  • Analyze campaign performance and optimize for profitable ROAS and lower CAC.
  • Conduct A/B testing on creatives, ad copies, and audience segments.
  • Track and report key metrics such as CTR, CPA, ROAS, and LTV.
  • Coordinate with design and copy teams to ensure ad creatives align with strategy.
  • Research new audiences, trends, and ad opportunities to stay ahead of competition.
  • Manage ad budgets efficiently while maximizing revenue output.
  • Leverage tools like Meta Ads Manager, Google Ads, GA4, and other analytics dashboards.


Requirements
  • Minimum 3–4 years of experience in performance marketing for eCommerce brands or D2C agencies.
  • Proven record of achieving 5x+ ROAS and reducing acquisition costs.
  • Strong understanding of full-funnel eCommerce marketing and conversion optimization.
  • Proficiency in Meta Ads Manager, Google Ads, and Google Analytics (GA4).
  • Experience with Shopify, pixel setup, and event tracking.
  • Analytical mindset with a data-first approach to decision-making.
  • Ability to handle multiple brands and optimize across verticals.


Perks
  • Work with high-performing D2C brands across multiple categories.
  • Data-driven and result-oriented culture.
  • Opportunity to lead strategy and scaling for top-performing campaigns.
  • Work directly with the founder & marketing experts.


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