Marketing Manager – Costa Coffee

4 hours ago

Delhi India, India Costa Coffee Full time

Marketing Manager – Costa Coffee (Based in Delhi), APAC


Since our debut over half a century ago in London, Costa Coffee has been at the vanguard of the coffee revolution, continually pushing the envelope to redefine coffee experiences with a focus on positive impact. Our APAC region is a mix of established and growth markets, and since our launch into China in 2006 we have been on a continued growth journey. Across the APAC region, we now have over 1,000 stores, and more than 1,000 Express machines.


To support our continued growth in this key region, we are recruiting a Marketing Manager to oversee and deliver the local adaptation of global brand edge, channel and consumer strategy to drive a profitable and sustainable retail franchise business in India. If this sounds like something you would be interested in Now is your chance to join our bright and creative team – we’d love to hear from you


As a Brand Marketing Manager, you’ll define and deliver the local adaptation of our global brand edge, channel and consumer strategy to drive a profitable and sustainable retail franchise business in India. This is your opportunity to adapt our global brand edge to local consumer needs, drive impactful marketing strategies, and build strong partnerships that make Costa Coffee the nation’s favourite coffee brand.


What you’ll do

Being a Marketing Manager means you’ll:


  • Develop and execute Costa India’s annual marketing plan aligned with global strategy
  • Drive consumer-centric campaigns to build brand love and loyalty
  • Lead integrated marketing campaigns (IMC) across channels and manage agencies
  • Support franchise partners with local store marketing and new store openings
  • Design and deliver digital marketing assets and innovative F&B product launches


Who you are

It’s your unique ingredients we’re interested in:


  • An expert with at least 5 years’ experience in brand and marketing within F&B retail franchise business.
  • A visionary who can translate global strategy into locally relevant activations.
  • A communicator with strong stakeholder management and influencing skills.
  • Passionate about coffee and deeply connected to the Indian market.


So, why Costa?

We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity, with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections:


  • An annual discretionary bonus scheme, based on business results and individual contribution.
  • Pension Scheme (provident fund)
  • Healthcare (Hospitalisation & Medical Expenses Cover)
  • Life Assurance
  • Disability Benefits



We believe in living life with heart – and that starts with our people. By showing up as our authentic selves, we create a culture where everyone belongs. We celebrate diversity in all its forms and are committed to building an equitable and inclusive environment.

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