Salesforce Interaction Studio Expert
3 weeks ago
Salesforce Interaction Studio Expert
Experience : 2+Years
Location : Pune (5 days WFO)
Required Qualifications :
- At least 2 years of experience working with Salesforce Marketing Cloud Personalization, specifically with Interaction Studio (e.g., Evergage / Interaction Studio).
- Analytical mindset with a problem-solving attitude.
- Ability to translate business needs into technical requirements.
- Proficiency in HTML, CSS, and JavaScript.
- Experience with the Salesforce ecosystem, including Sales Cloud, Service Cloud, and other Salesforce clouds (Marketing Cloud experience is preferred).
- Active Salesforce certifications and accreditations are an advantage.
- Experience working in SCRUM teams and a good understanding of Agile methodologies.
- Strong analytical and problem-solving skills.
- Ability to effectively manage multiple projects in a deadline-driven environment.
Job Duties and Responsibilities :
- Analyse business and technical requirements for implementation in Salesforce Marketing Cloud Personalization, particularly in Interaction Studio.
- Propose and design solutions for real-time customer interactions through various channels such as web, email, and mobile.
- Advise on strategies for multichannel activities, including personalization, advanced segmentation, and 360 customer journeys.
- Collaborate with business stakeholders to design personalized campaigns that drive real business outcomes.
- Develop site maps and templates to support campaign execution.
- Build integrations with third-party systems to enhance the functionality of Salesforce Marketing Cloud Personalization.
- Document system architecture to ensure clarity and maintainability.
- Lead client workshops, both remote and on-site, to gather requirements and align stakeholders.
(ref:hirist.tech)-
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