Salesforce Interaction Studio Expert

3 weeks ago


Pune, Maharashtra, India Cloudare Technologies Full time

Salesforce Interaction Studio Expert


Experience : 2+Years


Location : Pune (5 days WFO)


Required Qualifications :


- At least 2 years of experience working with Salesforce Marketing Cloud Personalization, specifically with Interaction Studio (e.g., Evergage / Interaction Studio).


- Analytical mindset with a problem-solving attitude.


- Ability to translate business needs into technical requirements.


- Proficiency in HTML, CSS, and JavaScript.


- Experience with the Salesforce ecosystem, including Sales Cloud, Service Cloud, and other Salesforce clouds (Marketing Cloud experience is preferred).


- Active Salesforce certifications and accreditations are an advantage.


- Experience working in SCRUM teams and a good understanding of Agile methodologies.


- Strong analytical and problem-solving skills.


- Ability to effectively manage multiple projects in a deadline-driven environment.


Job Duties and Responsibilities :


- Analyse business and technical requirements for implementation in Salesforce Marketing Cloud Personalization, particularly in Interaction Studio.


- Propose and design solutions for real-time customer interactions through various channels such as web, email, and mobile.


- Advise on strategies for multichannel activities, including personalization, advanced segmentation, and 360 customer journeys.


- Collaborate with business stakeholders to design personalized campaigns that drive real business outcomes.


- Develop site maps and templates to support campaign execution.


- Build integrations with third-party systems to enhance the functionality of Salesforce Marketing Cloud Personalization.


- Document system architecture to ensure clarity and maintainability.


- Lead client workshops, both remote and on-site, to gather requirements and align stakeholders.

(ref:hirist.tech)

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