Senior Brand Manager

1 week ago

Gurugram Haryana India, IN Cloutflow Full time

About the Role

We are looking for a highly strategic Senior Brand Manager – Influencer Marketing to manage and grow key brand accounts. This role focuses entirely on handling ongoing brand relationships, driving repeat business, scaling existing accounts, ensuring flawless campaign execution, and becoming the strategic partner for brands. You will work closely with internal teams to deliver high-impact influencer campaigns while ensuring long-term client retention and revenue growth from managed accounts.


Key Responsibilities

1. End-to-End Account Ownership

  • Serve as the primary point of contact for assigned brand accounts.
  • Build deep, trusted relationships with brand managers and decision-makers.
  • Understand brand objectives, tone, audience, and marketing KPIs thoroughly.
  • Ensure seamless communication between the client and internal teams.


2. Client Retention & Growth

  • Ensure high client satisfaction by consistently delivering strong results and value-added insights.
  • Identify opportunities to scale accounts through additional campaigns, platform expansions, or multi-month retainers.
  • Present quarterly/bi-monthly business reviews (QBRs) highlighting performance, insights, and recommendations.
  • Drive revenue growth from existing accounts through consultative selling.


3. Strategic Planning & Consultation

  • Work with the strategy/planning team to develop insight-led influencer marketing strategies for ongoing clients.
  • Provide clients with data-driven recommendations for influencer mixes, content formats, campaign structures, and platform choices.
  • Maintain a strong understanding of category trends, competitor activity, and platform updates to guide brand strategy.


4. Campaign Coordination & Execution Oversight

  • Collaborate with the Campaign Management and Creator Management teams to ensure campaigns are delivered exactly as pitched.
  • Review influencer shortlists, content plans, scripts, and creatives before sharing with clients.
  • Ensure timelines, deliverables, brand guidelines, and campaign KPIs are met.
  • Troubleshoot issues during execution and provide proactive solutions.


5. Reporting & Analytics

  • Oversee campaign reports, performance insights, and analytics before presenting them to clients.
  • Convert performance data into strategic insights for future campaigns.
  • Maintain detailed documentation of client conversations, feedback, and account status.


6. Cross-Functional Collaboration

  • Work closely with Planning, Pricing, Operations, and Influencer teams to deliver a cohesive client experience.
  • Ensure the internal teams fully understand brand expectations and KPIs for every campaign.
  • Conduct internal review meetings to make sure accounts are on track.


Required Skills & Qualifications

  • 2-6 years of experience in influencer marketing account management or strategy.
  • Strong understanding of Instagram, YouTube, creators, and content trends.
  • Excellent communication, presentation, and relationship management skills.
  • Ability to manage multiple large accounts simultaneously.
  • Strong analytical skills and the ability to convert data into actionable insights.
  • High ownership, problem-solving mindset, and ability to work in a fast-paced environment.

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