Brand Manager

1 week ago


Gurugram Haryana India, IN Sova Health Full time
About Sova

Sova is building the Apple of Supplements — using data, science, and robotic manufacturing to personalize health at scale.

Our flagship product, SovaX, is Asia’s first custom-made gut health supplement powered by SovaIQ™, our proprietary Health OS that uses biomarker data + AI.

We are backed by top global investors and driven by one mission: Add a billion healthy years to the world.

Role: Brand Manager

This is a high-ownership role leading three core pillars: Brand Marketing, Growth Marketing, and New Product Development for a fast-growing D2C health brand.

What You’ll Do

New & Existing Product Development

  • Conduct customer/market research to identify insights.
  • Lead product differentiation, positioning, and creative direction.
  • Build and execute GTM plans (messaging, targeting, channels, P&L planning).

Growth Marketing

  • Create acquisition-focused ad briefs for Meta/Google.
  • Build retention campaigns (email, loyalty, cross-sell).
  • Optimize CAC, ROAS, CTR, Thumbstop & Thruplay rates through continuous testing.

Brand Marketing

  • Own brand identity and storytelling across social channels.
  • Run content-led campaigns to drive awareness and engagement.
  • Use social listening & sentiment analysis to refine messaging.

P&L, E-commerce & Cross-Functional Ownership

  • Drive end-to-end sales & marketing for e-commerce & quick commerce.
  • Work closely with product, creative, sales, and ops teams.
  • Track KPIs: CAC, retention, brand awareness, product adoption.
Who Should Apply
  • Experience in D2C brand management, category ownership, or product development.
  • Strong in customer insights, differentiation strategy & GTM execution.
  • Hands-on operator with a bias for action and experimentation.
  • Data-driven: comfortable with performance analytics and ROI-based decision-making.
  • Excellent communication, storytelling, and cross-functional collaboration skills.
What You Can Expect
  • High ownership and direct impact on brand, growth, and product.
  • Competitive compensation and fast-tracked learning.
  • A mission-driven, creative, execution-first culture.
  • Freedom to test, iterate, innovate — with room to fail and grow.


Share your cv at Divjyot.Kaur@sova.health


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