Brand Manager
1 week ago
Sova is building the Apple of Supplements — using data, science, and robotic manufacturing to personalize health at scale.
Our flagship product, SovaX, is Asia’s first custom-made gut health supplement powered by SovaIQ™, our proprietary Health OS that uses biomarker data + AI.
We are backed by top global investors and driven by one mission: Add a billion healthy years to the world.
Role: Brand ManagerThis is a high-ownership role leading three core pillars: Brand Marketing, Growth Marketing, and New Product Development for a fast-growing D2C health brand.
What You’ll DoNew & Existing Product Development
- Conduct customer/market research to identify insights.
- Lead product differentiation, positioning, and creative direction.
- Build and execute GTM plans (messaging, targeting, channels, P&L planning).
Growth Marketing
- Create acquisition-focused ad briefs for Meta/Google.
- Build retention campaigns (email, loyalty, cross-sell).
- Optimize CAC, ROAS, CTR, Thumbstop & Thruplay rates through continuous testing.
Brand Marketing
- Own brand identity and storytelling across social channels.
- Run content-led campaigns to drive awareness and engagement.
- Use social listening & sentiment analysis to refine messaging.
P&L, E-commerce & Cross-Functional Ownership
- Drive end-to-end sales & marketing for e-commerce & quick commerce.
- Work closely with product, creative, sales, and ops teams.
- Track KPIs: CAC, retention, brand awareness, product adoption.
- Experience in D2C brand management, category ownership, or product development.
- Strong in customer insights, differentiation strategy & GTM execution.
- Hands-on operator with a bias for action and experimentation.
- Data-driven: comfortable with performance analytics and ROI-based decision-making.
- Excellent communication, storytelling, and cross-functional collaboration skills.
- High ownership and direct impact on brand, growth, and product.
- Competitive compensation and fast-tracked learning.
- A mission-driven, creative, execution-first culture.
- Freedom to test, iterate, innovate — with room to fail and grow.
Share your cv at Divjyot.Kaur@sova.health
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