Performance Marketing Lead

2 hours ago

Gurugram Haryana India, IN Antara Senior Care Full time

About Ageasy by AntaraAgeasy is a direct-to-consumer (D2C) brand under Antara, a part of the Max Group, dedicated to enhancing the lives of seniors through thoughtful products and services. Ageasy offers a curated range of products tailored to the evolving needs of the elderly, and is on a mission to become the leading senior care D2C brand in India.Role OverviewWe are looking for a data-driven and growth-oriented Performance Marketing | Ecommerce Manager with a strong focus on Amazon advertising and marketplace optimization. You will play a pivotal role in scaling Ageasy's presence on Amazon by managing ad strategy, improving listings, driving conversion, and maximizing ROAS (Return on Ad Spend).This role requires a blend of analytical thinking, performance marketing expertise, hands-on experience with Amazon Seller Central & Ads Console, and a good understanding of the D2C customer journey.Key ResponsibilitiesAmazon Advertising & Performance MarketingPlan, execute, and optimize Amazon Sponsored Ads campaigns (SP, SB, SD) for Ageasy’s product portfolio.Manage budgets, bidding strategies, and ACoS targets to ensure profitability and growth.Analyze campaign data to derive actionable insights, optimize keywords, placements, and creatives.Regularly test and implement new ad types, targeting methods, and strategies to improve visibility and sales.Coordinate with design/content team to create compelling ad creatives and A+ content.Ecommerce Marketplace ManagementOwn Ageasy's Amazon storefront, listings, and product detail pages.Optimize listings with high-converting titles, bullet points, descriptions, and backend keywords.Implement and monitor SEO best practices to improve organic ranking.Coordinate with inventory and supply chain teams to ensure product availability and timely dispatches.Monitor and improve product ratings, reviews, and customer satisfaction metrics.Reporting & AnalyticsGenerate weekly and monthly performance reports across advertising, sales, and profitability.Track KPIs including CTR, CVR, TACoS, ACOS, organic vs. paid sales mix, Buy Box percentage, etc.Conduct competitor benchmarking and price analysis.Cross-Functional CollaborationWork closely with marketing, design, customer service, and logistics teams to ensure a seamless customer experience.Partner with product and R&D teams to gather feedback from Amazon data and reviews to improve product offerings.Key Skills & Qualifications3-6 years of experience in ecommerce, specifically managing Amazon Ads and Seller Central.Proven success managing advertising budgets and improving campaign ROAS.Strong analytical skills; experience with Excel, Amazon Advertising Console, and third-party tools (e.g., Helium10, DataHawk, etc.)Excellent communication and project management skills.Understanding of D2C customer lifecycle, preferably in health, wellness, or senior care categories.Experience in content optimization and understanding Amazon SEO.Preferred ExperiencePrior experience working in a D2C startup or brand.Experience with other marketplaces like Flipkart, 1mg, or senior-focused platforms is a plus.Understanding of Amazon Prime, FBA/FBM models, and Amazon Vine/Brand Registry.

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