Performance Marketing Lead
1 hour ago
Company Description
Experiences Digital, established in 2016, powers brand growth through a mix of creative excellence, performance strategy, and technology innovation. With a global footprint, we partner with brands to turn marketing into measurable impact.
Role Description
We’re looking for a Performance Marketing Lead who can bring both strategic thinking and creative intelligence to our digital campaigns across Meta, Google, and other paid channels. Should be open to work US hours.
- Own the performance marketing strategy & execution across Meta, Google, and emerging platforms
- Analyze creative performance and guide the design/content teams with data-backed insights
- Lead experimentation with ad formats, audience segments, and creative approaches
- Build performance dashboards and translate metrics into meaningful business outcomes
- Collaborate with client strategy and growth teams to optimize budgets and drive ROAS
- Stay ahead of the curve on ad tech, attribution, and creative optimization trends
- 5+ years of experience in performance marketing / paid media strategy
- Proven expertise in Meta Ads Manager, Google Ads, and Analytics tools
- Strong understanding of creative optimization, audience strategy, and conversion funnels
- A mix of data-driven and creative thinking
- Experience leading small teams or managing multiple campaigns simultaneously
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