
Performance Marketing Specialist
2 days ago
Job Title
Performance Marketer
mode: On-site
Location: Chevayur, Kozhikode
About the Role
The Performance Marketer drives customer acquisition, retention, and revenue growth through strategic and data-driven digital marketing campaigns across multiple platforms. This role focuses on optimizing campaign ROI, managing ad budgets, and ensuring continuous improvement through advanced analytics and frequent testing.
Key Responsibilities
- Develop and execute performance marketing strategies targeting growth and conversion.
- Launch, manage, and optimize paid campaigns across Google, Meta, LinkedIn, and programmatic channels.
- Monitor, analyse, and report key metrics including CAC, ROI, CPL, CTR, conversion rates, and optimise accordingly.
- Implement A/B testing and experimentation to improve creative assets, audience targeting, and conversion funnels.
- Collaborate with content, analytics, and design teams to ensure cohesive campaign execution.
- Manage advertising budgets, bid strategies, and audience segmentation.
- Provide performance reports and actionable recommendations to stakeholders.
Requirements
- Experience running paid campaigns on Google, Meta, LinkedIn, and other platforms.
- Strong analytical skills and proficiency with tools like Google Analytics, Tag Manager, and Facebook Ads Manager.
- Hands-on experience with A/B testing and optimization methodologies.
- Excellent communication and cross-team collaboration skills.
- Experience with eCommerce platforms and advanced data analysis is a plus.
- Certification in Google Ads, Meta Ads or equivalent is preferred.
Benefits
- Competitive salary and incentives.
- Professional growth in a fast-paced, innovative team.
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