Creative Design Lead

Location: BangaloreExperience: 5+ years in design, with strong FMCG exposure and at least 2 years in a managerial roleFunction: Brand & DesignRole Overview:We’re looking for a visionary Design Lead to define and drive the visual identity of our fast-growing FMCG brands. This role is for someone who blends strong creative instinct with strategic thinking and executional excellence. If you thrive in fast-paced environments, have a deep understanding of how design builds brand love and drives business impact, this role is for you.Why Join Us?You’ll shape the design language of brands seen by millions across IndiaYou’ll work at the intersection of strategy, storytelling, and visual identityYou’ll have end-to-end creative ownership, from packaging to digital to offlineYou’ll lead and mentor a growing team of designers and freelancersJoin a dynamic team that values creative thinking, speed, and aesthetic excellenceKey Responsibilities Brand & Packaging Design OwnershipDefine and evolve the visual identity of each brand across packaging and digitalLead packaging design for new products and revamps – ensure standout on digital presence, compliance, and resonance with consumersSet visual tone for sub-brands and product lines while maintaining consistency with master brand Campaign & Marketing DesignOversee creative development for 360° brand campaigns – digital ads, social, offline, influencer content, and event collateralsAlign with marketing and content teams on campaign objectives and creative directionTranslate project briefs into high-impact visual storytelling that drives awareness and conversion Team Leadership & Workflow ManagementMentor and manage a team of in-house designers and external partners (freelancers, agencies)Drive the design workflow for multiple brands and projects across timelinesConduct regular reviews, give creative feedback, and raise the quality bar Vendor & Production OversightCoordinate with printers and packaging vendors to ensure output quality, color fidelity, and timely deliverySupervise final mockups, artworks, press approvals, and production specs Creative Strategy & InnovationStay ahead of design trends, competitor visual language, and cultural cuesPush creative boundaries while keeping designs rooted in brand and business goalsRegularly present design strategy and rationale to leadership and cross-functional teamsQualifications & SkillsBachelor’s / Master’s in Design, Communication, or Visual Arts5+ years of experience in brand and packaging design, with minimum 2 years in FMCG and team managementStrong portfolio across packaging, branding, digital, and integrated campaignsExpert in Adobe Creative Suite (Illustrator, Photoshop, InDesign); motion design is a plusStrong aesthetic sensibility combined with business understandingExcellent communication and presentation skillsBonus if You HaveBuilt or scaled design systems for challenger FMCG brandsExperience in D2C/e-commerce and content-rich digital formatsWorked in high-growth, entrepreneurial environmentsAbout Lo FoodsLo Foods is more than just a brand; it's purpose-driven with a clear mission: to provide low-carb functional foods to 100 million Indians by 2030. We believe that food is at the core of who we are - after all, we are what we eat.India currently faces an epidemic of chronic diseases, many driven by our eating habits. Instead of viewing food solely as a means to prevent illness, we harness its power to improve and manage specific health conditions. At Lo Foods, we provide low-carb alternatives to traditional Indian foods, preserving flavours while addressing health concerns.Our three brands support this mission:Keto Smart - Low-carb products for the Keto lifestyle.Protein Chef - Ensuring every home is protein-sufficient and promoting healthier living.DiabeSmart - Making diabetes management easier while enhancing the pleasure of food.