Retention Marketing

4 weeks ago

Mumbai Maharashtra India, Maharashtra Nykaa Full time

Role Overview :


Responsible for designing and executing customer lifecycle strategies at a brand and category level, with a focus on acquisition, retention, loyalty, and conversion. You will drive customer engagement and business growth across both Luxe and non-Luxe brands. This role requires strong analytical skills, cross-functional collaboration, and the ability to translate customer insights into measurable outcomes.



Key Responsibilities :


CLM Strategy & Execution

  • Design and implement brand/category-level CLM plans leveraging Sampling, GWP (Gift with Purchase), and Try & Buy initiatives to boost acquisition, retention, and loyalty.
  • Develop and scale end-to-end Sampling SOPs ensuring streamlined distribution, tracking, and conversion for both Luxe and non-Luxe brands.
  • Partner with brand teams to build customer journeys across touchpoints, ensuring a personalized and consistent experience.
  • Identify and activate growth levers using customer segmentation, cohort analysis, and lifecycle triggers.


Reporting & Analysis

  • Measure and optimise sampling performance to improve conversion rates, repeat purchases, and CLTV (Customer Lifetime Value).
  • Drive actionable insights using sampling conversion data, cohorting, and retargeting intelligence.
  • Track and report on campaign ROI, highlighting opportunities for better targeting and scaling.
  • Contribute to driving Marketing Income by showcasing the value of CLM-led programs to partner brands.


Stakeholder Management

  • Work closely with Brand Managers, Key Account Managers, Marketing, Analytics, Site & Product teams to align CLM initiatives with overall business priorities.
  • Act as a key liaison between internal stakeholders and external brand partners to co-create impactful CLM strategies.
  • Ensure timely execution and monitoring of all CLM initiatives by coordinating across functions.


Process Excellence & Innovation

  • Continuously improve processes around sampling and customer lifecycle campaigns to ensure efficiency and scalability.
  • Stay updated with industry best practices in lifecycle marketing, customer engagement, and loyalty management.
  • Experiment with new models of customer engagement (e.g., gamified experiences, targeted loyalty mechanics) to drive innovation



Qualification, Experience & Skills Required:


  • 1–6 years of experience in Customer Lifecycle Management, CRM, Retention Marketing, or Brand Marketing.
  • Strong knowledge of sampling mechanics, loyalty programs, and acquisition funnels.
  • Analytical mindset with proficiency in Excel/SQL/Tableau/Google Analytics or similar tools.
  • Ability to work with large datasets and derive actionable insights.
  • Excellent stakeholder management, project management, and communication skills.
  • Exposure to e-commerce, retail, or beauty/fashion industries preferred.

  • Retention Marketing

    3 days ago

    Mumbai, Maharashtra, India Nykaa Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Job Overview:We are looking for a Retention Marketing Executive to join our dynamic team at Nykaa. The role involves driving customer engagement, retention, and loyalty through effective marketing strategies. The ideal candidate will have hands-on experience with marketing automation tools such as CleverTap, MoEngage, or WebEngage, and a strong understanding...

  • Retention marketing

    2 weeks ago

    Mumbai, Maharashtra, India FatakPay Full time ₹ 4,00,000 - ₹ 5,00,000 per year

    Executive – Retention Campaign ExecutionExperience:1–2 yearsCTC:₹4–5 LPAVacancy:1Location:Mumbai (on-site, fulltime)Kindly share your resume on - Role Overview:At Fatakpay, we are building afinancial super appfor the underserved workforce, providing instant loans, insurance, and gold investments. A key focus for us isretaining users, improving...

  • Retention Marketing

    4 weeks ago

    Mumbai, Maharashtra, India, Maharashtra Nykaa Full time

    Job Overview:We are looking for a Retention Marketing Executive to join our dynamic team at Nykaa. The role involves driving customer engagement, retention, and loyalty through effective marketing strategies. The ideal candidate will have hands-on experience with marketing automation tools such as CleverTap, MoEngage, or WebEngage, and a strong understanding...

  • Retention Marketing

    1 week ago

    Mumbai, Maharashtra, India FatakPay Full time ₹ 48,000 - ₹ 60,000 per year

    Experience:1–2 yearsCTC:₹4–5 LPALocation:Mumbai, Andheri (on-site, fulltime)Role Overview:At Fatakpay, we are building afinancial super appfor the underserved workforce, providing instant loans, insurance, and gold investments. A key focus for us isretaining users, improving engagement, and increasing repeat transactionsthrough data-driven marketing...

  • Retention Marketing Associate

    1 day ago

    Mumbai, Maharashtra, India Nap Chief Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    We're Hiring: Retention Marketing Associate Location:Andheri, Mumbai Experience:1–2 years (D2C experience is a plus) Employment Type:Full-TimeAbout Nap ChiefNap Chief is India's premium D2C kidswear brand, creating playful, high-quality apparel for kids. We focus onbuilding a loyal digital communityby delivering seamless online experiences, retention...

  • Retention Marketing Manager

    1 day ago

    Mumbai, Maharashtra, India mirraw Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    About With over 5 lac listed products, 5 million and counting customers worldwide, our mission is to bring the world's best ethnic designs to your doorstep. Based out of Lower Parel- Mumbai, Mirraw brings handpicked designs in ethnic jewelry, apparel, accessories & more. Founded by Shailesh Jain & Anup Nair in 2011, our products make our customers look...

  • Retention Marketing Manager

    1 day ago

    Mumbai, Maharashtra, India Hunarstreet Technologies Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Job Title: Retention Manager – Growth Marketing As a Retention Marketing Manager, you will be responsible for developing and executing strategies to maximize customer retention and loyalty. Your primary focus will be on understanding customer behavior, implementing targeted campaigns, and leveraging data- driven insights to increase repeat user revenue &...

  • Retention Marketing

    3 days ago

    Mumbai, Maharashtra, India Nykaa Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Role Overview :Responsible for designing and executing customer lifecycle strategies at a brand and category level, with a focus on acquisition, retention, loyalty, and conversion. You will drive customer engagement and business growth across both Luxe and non-Luxe brands. This role requires strong analytical skills, cross-functional collaboration, and the...

  • Retention Specialist

    3 weeks ago

    Mumbai, Maharashtra, India, Maharashtra Qrata Full time

    Job Title - Associate Manager/Manager - Marketing & CommunicationsRole Overview -Retention Marketing - Associate Manager / Manager to lead CRM growth across paid channels (SMS, WhatsApp, RCS, and more). This role is pivotal in driving both Visit and Revenue contributions during Sale and BAU (Business-as-Usual) periods, while also spearheading innovation,...

  • Retention Marketing Executive

    1 week ago

    Mumbai, Maharashtra, India FatakPay Full time ₹ 5,20,000 per year

    Experience:1–2 yearsCTC:₹4–5 LPAVacancy:1Location:Mumbai (on-site, fulltime)Role Overview:At Fatakpay, we are building afinancial super appfor the underserved workforce, providing instant loans, insurance, and gold investments. A key focus for us isretaining users, improving engagement, and increasing repeat transactionsthrough data-driven marketing...