Retention Marketing

3 days ago

Mumbai Maharashtra India, Maharashtra Nykaa Full time

Role Overview :


Responsible for designing and executing customer lifecycle strategies at a brand and category level, with a focus on acquisition, retention, loyalty, and conversion. You will drive customer engagement and business growth across both Luxe and non-Luxe brands. This role requires strong analytical skills, cross-functional collaboration, and the ability to translate customer insights into measurable outcomes.



Key Responsibilities :


CLM Strategy & Execution

  • Design and implement brand/category-level CLM plans leveraging Sampling, GWP (Gift with Purchase), and Try & Buy initiatives to boost acquisition, retention, and loyalty.
  • Develop and scale end-to-end Sampling SOPs ensuring streamlined distribution, tracking, and conversion for both Luxe and non-Luxe brands.
  • Partner with brand teams to build customer journeys across touchpoints, ensuring a personalized and consistent experience.
  • Identify and activate growth levers using customer segmentation, cohort analysis, and lifecycle triggers.


Reporting & Analysis

  • Measure and optimise sampling performance to improve conversion rates, repeat purchases, and CLTV (Customer Lifetime Value).
  • Drive actionable insights using sampling conversion data, cohorting, and retargeting intelligence.
  • Track and report on campaign ROI, highlighting opportunities for better targeting and scaling.
  • Contribute to driving Marketing Income by showcasing the value of CLM-led programs to partner brands.


Stakeholder Management

  • Work closely with Brand Managers, Key Account Managers, Marketing, Analytics, Site & Product teams to align CLM initiatives with overall business priorities.
  • Act as a key liaison between internal stakeholders and external brand partners to co-create impactful CLM strategies.
  • Ensure timely execution and monitoring of all CLM initiatives by coordinating across functions.


Process Excellence & Innovation

  • Continuously improve processes around sampling and customer lifecycle campaigns to ensure efficiency and scalability.
  • Stay updated with industry best practices in lifecycle marketing, customer engagement, and loyalty management.
  • Experiment with new models of customer engagement (e.g., gamified experiences, targeted loyalty mechanics) to drive innovation



Qualification, Experience & Skills Required:


  • 1–6 years of experience in Customer Lifecycle Management, CRM, Retention Marketing, or Brand Marketing.
  • Strong knowledge of sampling mechanics, loyalty programs, and acquisition funnels.
  • Analytical mindset with proficiency in Excel/SQL/Tableau/Google Analytics or similar tools.
  • Ability to work with large datasets and derive actionable insights.
  • Excellent stakeholder management, project management, and communication skills.
  • Exposure to e-commerce, retail, or beauty/fashion industries preferred.

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