Head Of Business Strategist

5 hours ago

Jaipur Rajasthan India, Rajasthan Suncrypto Full time

Core Responsibilities

  • Develop and execute comprehensive marketing and business growth strategies aligned with SunCrypto’s short- and long-term goals.
  • Lead and manage the Marketing Team, including hiring, mentoring, performance tracking, and ensuring alignment across brand, growth, and communication functions.
  • Lead cross-functional teams across marketing, product, compliance, and technology to deliver integrated campaigns and data-backed business decisions.
  • Design and optimize monetization models, fee structures, and referral programs to maximize revenue and user lifetime value.
  • Plan and execute Go-to-Market (GTM) strategies for new features, listings, and product launches across Spot, Futures, and Web3 ecosystems.
  • Oversee brand positioning, public relations, and partnerships to build market credibility and strengthen SunCrypto’s brand identity.
  • Manage user acquisition and retention funnels through performance marketing, growth hacking, community engagement, and automation.
  • Drive data-driven insights and reporting, establishing KPIs and dashboards to monitor marketing ROI, CAC/LTV, and campaign performance.
  • Collaborate with leadership on strategic business expansion — identifying new market opportunities, partnerships, and regional growth avenues.
  • Work closely with compliance and legal teams to ensure all campaigns adhere to FIU-IND, PMLA, and advertising guidelines.

Required Skills & Qualifications

  • 7–8 years of experience in business strategy, growth, or marketing roles within Crypto, FinTech, or Stock Brokerage sectors.
  • Proven track record of leading cross-functional teams and strategic projects with measurable business outcomes.
  • Strong analytical, financial modeling, and decision-making skills using data insights to drive growth strategies.
  • Bachelor’s degree or higher in Business, Finance, Economics, or related discipline.
  • Deep understanding or keen interest in blockchain, cryptocurrencies, DeFi, and evolving regulatory landscapes.
  • Demonstrated experience in designing monetization models, referral systems, and fee optimization frameworks.
  • Hands-on experience with growth hacking, funnel optimization, and performance marketing.
  • Exceptional communication, negotiation, and stakeholder management abilities.
  • Proficiency in Google Analytics, Mixpanel, Tableau, or similar analytics platforms for data visualization and performance tracking.
  • Working knowledge of CRM and automation tools for campaign execution and retention.
  • Strong grasp of community-driven marketing via Telegram, X (Twitter), Discord, and influencer collaborations.
  • Ability to craft and manage public relations, crisis communications, and thought-leadership initiatives.
  • Experience managing marketing budgets, tracking ROI, and aligning spend with strategic business outcomes.
  • Collaborative mindset with the ability to work effectively with Product, Compliance, Legal, Finance, and Tech teams.


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