Senior Media Planner

2 weeks ago

Mumbai Maharashtra India, Maharashtra Schbang Full time

Responsible/Accountable for team's success, Overall QA & performance Min 2-3 Years of work experience requiredTechnical Skills Tools - Understands research/planning / Competitive tools such as comScore, GWI, Similar web, Semrush etc.Strategy - Generally, has a strong POV when it comes to strategy/recommendations/tools/requestsBudget management – owner of campaign budgets, ensure no overspends, Evaluate ROICampaign planning – Owning media planning on Biddable + 3rd Party platforms including Budgeting, Forecasting, A/B testing, Measurement and KPI Reporting (Search, social, programmatic as well as evaluation of 3rd party platforms). Should have worked on high decibel campaigns across multiple channels like OTT, SEM, Performance, CRM, Social, Impact / Innovations with varied campaign KPI’sReporting and measurement - Should be able to create campaign post evaluation, Weekly, monthly campaign reports audience and creative wiseContinuous campaign inspection – Perform in-platform audits, Strategies and monthly benchmarking that will lead to best – in- class execution and optimal results fo0r clientsEffective budget management – Use Pause play approach with various platforms, audiences and creatives that are non performing and performing and efficiently allocating budgetsAd serving / tracking – knowledge of Ad serving / AD - Tracking , IAS, via Campaign manager 360, MOAT etc..Media Funnel – Knowledge of mapping media metrics to business numbers – Platform wise, Audience wise and creative wiseCampaign Management/Reporting Overall ownership of regular reporting & larger asks like QBRs/Monthly reviews /etc.Acts as the day-to-day liaison between the client, creative team, and 3rd Party partnersProactively identifies new opportunities & suggestions to push the account forwardAdvanced analysis via various segmentations outside of typical categories (device/geo/audience/etc.)Ability to put together an entire client report (Excel/PPT) without much supervisionUnderstands flowcharts / overall media mix schedules & implications on Search Presentation/Client Communication Gain partner/client's trust in the team's capability & executionTaking the lead on e-mails addressed to the team and starting internal discussions if necessaryEffectively communicate information in a digestible manner, keeping the client objective in mindKnows when to provide backing/support for team during client/partner conversations, especially during challenging timesBilling – Raising client’s estimatesGetting PO and maintaining spends accrual sheetRaising Vendor RO’sRaising Vendor and client invoices

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