Media Buyer
3 weeks ago
Key Responsibilities:
Media Strategy & Planning
- Develop data-driven media plans tailored to client goals and objectives.
- Define audience segmentation, targeting strategies, and budget allocation.
Campaign Execution & Optimization
- Set up, manage, and optimize ad campaigns across Google Ads and Meta platforms.
- Monitor performance to ensure achievement of KPIs (ROAS, CTR, CPA).
- Conduct A/B testing to refine creatives and boost campaign effectiveness.
Analytics & Reporting
- Utilize GA4 to track and analyse campaign performance.
- Create detailed performance reports with actionable recommendations.
Collaboration & Communication
- Work closely with internal teams to align campaign strategy with overall messaging.
- Maintain regular communication with clients, providing insights and updates.
Requirements
- 2–3 years of proven experience managing paid campaigns on Google Ads and Meta.
- Strong expertise in media planning, buying, and campaign optimization.
- Proficiency with GA4 for performance tracking, analysis, and reporting.
- Experience with Google Ads Manager, Facebook Ads Manager, and similar tools.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent organizational skills and ability to manage multiple campaigns at once.
- Strong verbal and written communication skills.
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