Sr. Social media specialist

3 weeks ago

Ahmedabad Gujarat India, Gujarat Hari International Full time

Job Title: Senior Social Media Executive

Location: Ahmedabad

Salary: ₹4,20,000 – ₹4,80,000 LPA

Experience: 4–7 Years

Department: Marketing / Digital Media

Employment Type: Full-Time

Job Summary:

We are looking for a creative and strategic Senior Social Media Executive to lead our social media initiatives across platforms. The ideal candidate should have a strong grasp of digital trends, proven experience in managing branded social media accounts, and the ability to craft compelling content that drives engagement and results.

Key Responsibilities:

· Develop, plan, and execute a comprehensive social media strategy

· Manage daily posting, scheduling, and community engagement across platforms (Instagram, Facebook, LinkedIn, X/Twitter, YouTube, Tik Tok etc.)

· Create, curate, and coordinate engaging content—graphics, reels, stories, and campaigns

· Monitor trends and conversations to create timely and relevant content

· Collaborate with design, marketing, and content teams for cohesive brand messaging

· Manage paid ad campaigns and boost posts when needed

· Track KPIs and generate performance reports; provide insights and recommendations

· Handle influencer collaboration, brand tie-ups, and giveaways (if applicable)

· Manage social media crisis communication when required

· Train or mentor junior executives/interns as needed

Requirements:

· Bachelor’s degree in Marketing, Communications, Media, or related field

· 4+ years of hands-on experience in social media management

· Strong command of visual storytelling and content strategy

· Proficiency with tools like Canva, social pilot, Meta Business Suite, Hootsuite, Google Analytics, etc.

· Excellent written and verbal communication skills

· Creativity, attention to detail, and ability to manage multiple platforms simultaneously

· Experience with paid media campaigns is a plus

What We Offer:

· A vibrant and collaborative work culture

· Opportunities to lead and innovate in digital campaigns

· Access to industry events, tools, and training


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