Digital Merchandising head

20 hours ago

Jaipur Rajasthan India, Rajasthan Luxury Brand Full time

Key Responsibilities


1. Product & Experience Ownership

• Define and lead the product roadmap for digital platforms

(website, mobile, and app).

• Deliver seamless, fast, and personalized customer experiences that drive

conversion and retention.

• Lead continuous experimentation, A/B testing, and UX improvements using

data-driven insights.

• Collaborate with marketing and creative teams to ensure platform

experiences support brand storytelling and campaign objectives.


2. UI/UX Leadership

• Build and mentor a customer-first design team that blends aesthetic

excellence with usability.

• Translate customer behavior and analytics into actionable interface and

journey designs.

• Maintain consistent brand expression across all digital touchpoints.

3. Digital Merchandising & SEO

• Lead digital merchandising to optimize product visibility, discovery, and

conversion.

• Drive SEO excellence across categories, content, and technical optimization

to grow organic traffic.

• Work cross-functionally with category and marketing teams for product

positioning and launch execution.


4. Technology & Data Enablement

• Oversee or collaborate on front-end and back-end technology evolution

with the CTO.

• Build and maintain a high-performance digital stack integrating commerce,

analytics, and personalization tools.

• Leverage AI/ML, automation, and analytics for predictive insights and

experience optimization.


5. Leadership & Collaboration

• Build and scale cross-functional teams across product, design, merchandising,

and SEO.

• Collaborate closely with CMO, CTO, and COO to drive unified growth and

experience outcomes.

• Define key performance metrics — conversion, NPS, LTV, repeat rate —

and ensure consistent delivery.

• Act as a digital transformation partner to the CEO, driving data-driven

decision making and operational efficiency

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