Trade Marketing
3 weeks ago
Job Description – Trade Marketing Lead
Role Overview
- Lead end-to-end trade marketing strategy and execution across regions.
- Oversee POSM planning, deployment, and compliance for all in-store activities.
- Drive distribution effectiveness of input SKUs for activated months.
- Create impactful sales team briefing materials and conduct F2F briefings.
- Ensure loyalty program implementation and adherence to guidelines.
- Lead GTM/RTM initiatives for all new product launches.
- Empanel and manage key stores, track offtakes, and build retail partnerships.
- Plan, execute, and measure micro-marketing activities at cluster level.
- Manage vendor partnerships to ensure cost-effective and quality execution.
- Provide insights and ROI analysis on trade marketing activities.
Who We Are Looking For
- Graduate/Postgraduate (MBA preferred).
- 6+ years’ FMCG experience in Trade Marketing/Channel Development/GT Sales.
- Strong expertise in metro market handling, POSM, loyalty programs, and ROI tracking.
- Excellent leadership, analytical, and stakeholder management skills.
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