GTM Automation

About ScaleKraft

ScaleKraft is a creative growth partner for SaaS, AI, healthtech, and tech startups.

We craft high-impact explainer videos, product demos, and launch campaigns that drive conversions.

We're now expanding our Go-To-Market (GTM) engine — and looking for a GTM Automation & Pipeline Manager to own and optimize our outbound sales system end-to-end.

THIS IS A FULL-TIME, IN-HOUSE ROLE — AGENCIES/FREELANCERS, PLEASE DO NOT APPLY.

The Opportunity

This isn't a "tool operator" job. You'll work directly with the founders to:

• Identify the right prospects.
• Automate and optimize outbound campaigns.
• Keep our CRM and pipeline clean, accurate, and revenue-focused.
• Stay ahead of the curve with the latest Clay updates, deliverability practices, and GTM automation strategies.

Your work will directly drive qualified meetings, growth, and revenue for ScaleKraft.

What You'll Do

1. Lead Sourcing & Data Management

• Build targeted, high-quality prospect lists in Clay based on ICP filters (industry, funding stage, geography, tech stack).
• Use enrichment tools to add verified contact details, job titles, and company insights.
• Ensure data hygiene: remove duplicates, invalid contacts, and role-based emails.
• Maintain a consistent flow of new, qualified leads every week to keep campaigns running.

2. Outreach & Deliverability

• Manage Smartlead (or equivalent) for campaign setup, sequencing, inbox warm-up, and inbox/domain rotation.
• Monitor and maintain domain health — set up and regularly check SPF/DKIM/DMARC records, bounce rates, spam complaints, and sender reputation.
• Run A/B tests for subject lines, hooks, CTAs, and sending times — document results and scale winning variations.
• Continuously monitor reply rates and make adjustments to improve deliverability and engagement.

3. Messaging & Personalization

• Collaborate with founders to create targeted outreach messaging for different ICP personas (SaaS, AI, healthtech).
• Build multi-channel flows that combine email + LinkedIn touches for higher response rates.
• Personalize high-value prospect messaging with funding events, product updates, or relevant news triggers.
• Maintain a tested message library for quick deployment of new campaigns.

4. CRM & Pipeline Management

• Keep CRM accurate and up-to-date: every lead, deal stage, and follow-up must be recorded.
• Set and enforce SLAs for responding to positive replies and warm leads.
• Implement revival cadences for no-shows, stalled opportunities, and past warm leads.
• Work with founders to ensure pipeline visibility and reporting accuracy.

5. Automation & Integrations

• Use Zapier/Make to connect Clay, Smartlead, CRM, and calendar tools for a seamless workflow.
• Automate repetitive processes such as lead entry, data enrichment, follow-ups, and meeting reminders.
• Test and maintain automations to prevent lead loss or workflow errors.

6. Reporting & Insights

• Produce a weekly GTM dashboard tracking:
• Leads added
• Reply rate
• Positive replies
• Meetings booked
• Opportunities created
• Analyze data to identify trends, optimize targeting, and improve sequence performance.
• Present recommendations to founders for faster, more efficient pipeline growth.

7. Collaboration

• Work closely with the founders on ICP refinement, outreach strategy, and offer positioning.
• Coordinate with the creative team to provide case studies, explainer videos, and other sales assets for campaigns.
• Support LinkedIn outreach with founder-led engagement prompts, curated connection requests, and comment strategies.

What We're Looking For

• Proven experience in outbound lead generation for B2B (SaaS, agency, or similar).
• Hands-on expertise with Clay, Smartlead, Apollo, or similar tools.
• Strong knowledge of email deliverability best practices.
• CRM experience (HubSpot, Pipedrive, Breakcold or similar).
• Proficient with automation tools (Zapier, Make).
• Analytical, proactive, and results-driven — you spot patterns and act on them.
• Excellent written English and attention to detail.

What We Offer

• Competitive base salary + performance bonuses.
• Full ownership of your GTM automation and pipeline function.
• Direct access to founders — your ideas get implemented, fast.
• The latest GTM tools and ongoing training.
• A clear growth path as we scale the agency.

This is a full-time, in-house role — agencies/freelancers, please do not apply.

If you're ready to build, optimize, and scale an outbound engine that delivers real revenue, we'd love to hear from you.