Marketing Technologist

Job Title: Marketing Technologist (Full Stack)About the Role Current Ware is scaling rapidly — and we need a technical growth enabler to keep our marketing infrastructure blazing fast, AI-visible, and automation-ready.

As our Marketing Technologist (Full Stack), you'll work across performance engineering, CRM pipelines, analytics, and emerging AI visibility tactics to ensure our site and stack are optimized for growth.

You'll collaborate with a high-performance team of content marketers, designers, SEO experts, and email specialists to accelerate lead generation, experiment velocity, and digital experience quality.

Key Responsibilities Website Performance & Core Web Vitals Optimize Word Press for Core Web Vitals (LCP, CLS, TTFB)Tune hosting (Rocket.net, WPEngine), caching (object/page), and CDN rules (Cloudflare)Set up and maintain monitoring (Page Speed Insights, Core web vitals)Proactively fix and reduce load/interaction times across mobile and desktop Technical SEO & AI/LLM Visibility Implement structured data (FAQ, How To, Article, Breadcrumbs)Manage sitemap health, canonical URLs, hreflang, and robots.txt Enable content indexing in LLMs like Chat GPT, Bing Copilot, Perplexity, Claude and so on Explore AI-first SEO via page summaries, Open AI feeds, schema metadata enrichment CRM, Attribution & Stack Integration Manage Zoho and Hub Spot syncing, custom fields, lead scoring, and lifecycle tagging Build automations using Zapier/Make and connect tools like rb2b, etc.

Ensure robust attribution via UTMs, cookies, hidden fields, and form tracking Debug CRM sync issues, attribution leaks, and webhook failures Analytics, Tagging & Reporting Own Google Tag Manager and GA4 implementation Create and manage custom data Layer variables for consistent tracking Track and report on CTA usage, form abandonments, funnel progression, and traffic quality Build Looker Studio dashboards that tie traffic to pipeline Campaign Support & UX Collaboration Develop fast, responsive landing pages with A/B testing capability Build reusable components and mini-apps for experiments, quizzes, tools QA live pages across devices, breakpoints, and user flows Security, Maintenance & Dev Ops Manage backup workflows, staging to production deployments, and uptime monitoring Enforce SSL, WAF, CSP headers, and plugin-level security best practices Identify and resolve conflicts across plugins, scripts, or theme updates Advanced Responsibilities (Nice-to-Haves)Server-side tagging (GTM server container, first-party tracking setups)Reverse-IP-based personalization (e.g.

via rb2b + CRM merge tags)Content feed optimization for retrieval-augmented generation (RAG) in AI tools Hybrid/headless CMS migration planning (e.g., blog → Sanity or Next.js)Required Experience3–6 years working across Word Press, marketing tech, and integrations Expert in HTML, CSS, JS, PHP — with performance debugging skills Familiar with CRMs (Zoho, Hub Spot), GTM, GA4, Cloudflare, Looker Studio Experience with APIs, webhooks, and martech automation platforms Bonus Skills Experience with AI/LLM SEO visibility strategies Familiarity with rb2b  or similar tools Built or maintained large-scale content-driven sites or headless frontends Exposure to SEO automation, content injection, or programmatic publishing Remote or hybrid (India-based candidates preferred) Collaboration You'll work closely with: Content Marketer – for SEO-optimized publishing and LLM readiness Email Marketer – for CRM syncing, lead tracking, and campaign flows Technical SEO + Junior Dev – to implement and scale ranking strategies UI Designer – to execute high-conversion landing pages and experiments To Apply Send your resume, portfolio, and any past site or SEO performance metrics you've influenced.

We're looking for sharp executors who enjoy solving messy growth problems with clean code, fast load speeds, and clever automation.

---