Head of Marketing Strategy

4 weeks ago

India Dimensional Thinking, LLC Full time

Position Overview

We are seeking a seasoned Email Marketing Strategist (Head) to lead the strategy, execution planning, and performance optimization of our email marketing efforts. This consultant-level role (Director/VP/Head equivalent) is critical in shaping the customer journey and enhancing engagement across B2B e-commerce markets in the US and UK.

You will not be executing campaigns hands-on but will drive the full strategy, perform A/B testing, manage campaign flows, and collaborate with execution teams. Strong technical know-how in HTML/CSS, experience with automation tools like Klaviyo, Salesforce, and HubSpot, and a results-driven mindset are must-haves.

Key Responsibilities

  • Lead the development and refinement of the email marketing strategy for our US Based Ecommerce Client
  • Design and oversee campaign flows, segmentation plans, re-engagement initiatives, and newsletters
  • Create and manage the email marketing calendar
  • Drive A/B testing strategies to optimize open rates, CTRs, and conversions
  • Write or review technical elements of email templates using HTML/CSS
  • Collaborate with email marketing specialists to execute strategies end-to-end
  • Analyze performance metrics and optimize based on ROI and campaign objectives
  • Stay updated on best practices in email marketing, especially for B2B e-commerce in US/UK markets

Qualifications

  • 15+ years of experience in email marketing and digital marketing through an advertising agency, working with multiple ecommerce clients (preferably an international presence brand)
  • Deep understanding of email automation tools: Klaviyo (preferred), Salesforce Marketing Cloud, HubSpot
  • Proficiency in HTML, CSS, and email formatting best practices
  • Experience operating in B2B e-commerce environments targeting US/UK markets
  • Proven ability to define, lead, and scale email marketing strategy
  • Strong analytical skills and experience optimizing based on KPIs and ROI
  • Comfortable working independently and across time zones (must work US hours)
  • Strong communication skills and ability to work in a consultative, leadership role

Preferred

  • Prior experience with sustainable fashion or mission-driven brands
  • Familiarity with GDPR and email compliance for international markets

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