Head of Influencer Marketing

4 weeks ago

India marketinggorillass Full time
Job Description

Job Title: Head of Influencer Marketing

Location:Remote

Job Type:Full-Time

Reports To:Founder

About Us

MG is a fast-growing, results-driven marketing agency working with ambitious brands across industries. We specialize in crafting performance-led influencer marketing campaigns that deliver real impact. As we scale, we&aposre looking for a strategic, well-connectedHead of Influencer Marketingto lead our influencer division, drive client success, and elevate our agencys presence in the market.

Role Summary

As Head of Influencer Marketing, you&aposll play a critical leadership role in building client relationships, pitching and onboarding new business, and developing high-performing influencer campaigns. Your industry connections, campaign experience, and team leadership will directly contribute to the growth and credibility of the agency.

Key ResponsibilitiesClient Acquisition & Strategy

- Lead the pitch process for prospective clients developing tailored influencer marketing strategies and presenting compelling proposals.
- Onboard new clients and serve as the strategic lead throughout the campaign lifecycle.
- Leverage your existing network of influencers, talent managers, and brand contacts to unlock new opportunities and partnerships.
- Identify and develop new revenue opportunities within the influencer space.

Campaign Oversight

- Oversee multiple influencer campaigns from concept to execution across platforms (Instagram, TikTok, YouTube, etc.).
- Ensure all campaigns align with brand goals, are delivered on time, and meet performance KPIs.
- Troubleshoot campaign issues and ensure consistent quality and creativity.

Team Leadership

- Build, manage, and mentor a team of influencer marketing executives and coordinators.
- Set clear team goals, workflows, and performance standards.
- Collaborate cross-functionally with creative, paid media, and content teams.

Partnership & Relationship Management

- Build and maintain strong relationships with top-tier influencers, talent agencies, and content creators.
- Negotiate influencer contracts, rates, and deliverables.

Reporting & Optimization

- Lead post-campaign analysis, reporting, and actionable insights.
- Continuously optimize influencer selection, content strategy, and campaign performance using data and feedback.

Requirements

- 3+ years of experience in influencer marketing, preferably within an agency environment.
- Proven track record of successfully leading multi-brand influencer campaigns.
- Experience onboarding and pitching to clients directly.
- Strong network of influencer, brand, and talent agency contacts.
- Demonstrated ability to manage and grow high-performing teams.
- Deep understanding of influencer platforms and tools (e.g. CreatorIQ, Tagger, Aspire, etc.).
- Excellent communication, presentation, and negotiation skills.
- Strategic thinker with a creative and analytical mindset.

What We Offer

- Competitive salary + performance-based bonuses
- A high-growth environment with room for innovation and leadership
- Access to a strong network of brands, influencers, and partners
- A supportive, creative, and fast-paced team culture
- Flexibility (hybrid/remote working option)

Ready to lead our influencer marketing team and make a mark

- Apply by sending your resume and a short cover note to [Confidential Information] .

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