Performance Campaigns Senior/Media Buyer

Senior/Media Buyer – Web/Mobile (US/UK/EU | High-Intensity Performance Campaigns)

Location: Bangalore, India

Company: Auktas

Employment Type: Full-Time | Onsite

About the Role:-

Auktas is seeking an exceptionally skilled Senior Media Buyer with proven experience in driving large-scale performance campaigns across both Web and Mobile. This role goes beyond standard paid marketing—it requires someone who can thrive in high-intensity, compliance-sensitive environments, where campaign structures demand creative routing, innovative acquisition methods, and fast-paced optimization cycles.

You will be responsible for delivering aggressive performance KPIs across the US, UK, and EU Tier-1 geographies, using advanced funnel engineering, multi-domain setups, and non-standard traffic strategies where adaptability and technical understanding are crucial.

Key Responsibilities

Campaign Execution & Optimization

• Plan, execute, and scale Web or App campaigns across:
• Google Ads
• Meta (Facebook/Instagram)
• Bing/Microsoft Ads
• TikTok Ads
• Additional push, pop, native, and alternative traffic sources (Taboola, Bigo, Outbrain, MGID, etc)
• Manage high-velocity performance environments where rapid testing, creative iteration, and adaptive delivery strategies are essential.
• Optimize multi-layered funnels, including pre-landers, dynamic routing flows, and audience segmentation for Tier-1 markets.
• Maintain strong control over budgets, pacing, CPAs, CPS, CVR, CPC ROAS, and funnel efficiency.

Technical & Analytical Ownership

• Implement and manage complex tracking systems such as S2S, postbacks, multi-domain routing, and advanced attribution setups.
• Work with internal tech resources to maintain enhanced compliance frameworks, domain rotations, and traffic quality safeguards.
• Utilize tools such as Voluum, Keitaro, Bemis, AppsFlyer, Branch, GA4, or similar for deep performance analytics.
• Lead ongoing A/B tests across creatives, landing pages, audience buckets, and funnel flows.

Strategic Growth & Innovation

• Identify gaps in platform algorithms and leverage non-standard optimization opportunities to scale rapidly.
• Develop playbooks for high-pressure growth scenarios, including quick-turnaround testing and traffic diversification strategies.
• Collaborate with creative teams to craft compelling, conversion-oriented ads tailored for fast-changing performance environments.
• Produce weekly insights, scaling recommendations, and forward-looking performance roadmaps.

Required Skills & Experience

• 4–7 years of hands-on media buying experience across Web or Mobile.
• Demonstrated success managing large budgets in the US/UK/EU regions.
• Strong, practical understanding of compliance-sensitive performance campaigns and non-standard acquisition funnels.
• Expertise in multi-domain strategies, advanced funnel engineering, and adaptive delivery tactics.
• Proficiency in Google Ads, FB Ads Manager, Bing, TikTok, and at least one advanced tracker.
• Highly analytical mindset with the ability to interpret large datasets and act instantly.
• Comfortable working in high-pressure environments with aggressive KPI expectations.

Preferred Qualifications

• Experience in verticals such as utilities, sweepstakes, finance, insurance, iGaming, VPN, antivirus, or CPA/CPS/CPL web funnels.
• Familiarity with enhanced traffic setups, including domain pools, routing flows, and advanced pre-lander logic.
• Knowledge of automation scripts, bulk upload tools, and advanced bidding mechanics.

What We Offer

• A chance to run high-impact global campaigns with significant freedom to test, innovate, and scale.
• Competitive compensation + strong performance-based incentives.
• An agile, fast-moving environment driven by experimentation and data.
• Direct collaboration with leadership and the opportunity to shape growth strategy.