Media Buyer – VSL Specialist
4 hours ago
Location: Bengaluru / Coimbatore
We are hiring an experienced Media Buyer with strong expertise in VSL funnels for the US and Europe markets. The ideal candidate must have hands-on experience with Meta, YouTube, TikTok, and other performance channels, along with a deep understanding of direct-response marketing and long-form funnel structures.
- Plan, launch, and optimize VSL-based campaigns across Meta, YouTube, TikTok, Google, and Native platforms.
- Build full-funnel strategies including cold traffic, retargeting, and post-purchase flows.
- Optimize for CPA, ROAS, MER, and CTR metrics.
- Conduct A/B tests on creatives, hooks, CTAs, and landing pages.
- Analyze VSL performance (watch-time, drop-offs) and provide improvement insights.
- Implement tracking via UTMs, Pixels, CAPI, GA4, Hyros, RedTrack, etc.
- Prepare regular performance reports and scaling strategies.
- Minimum 1 year experience in VSL funnel marketing.
- Minimum 3 years experience in performance media buying.
- Proven experience with Meta, YouTube, and TikTok Ads.
- Strong understanding of direct-response creatives, hooks, and angles.
- Experience managing $1,000+ daily budgets.
- Proficiency with tracking tools and analytics platforms.
- Experience with Native ads (Taboola, Outbrain).
- Exposure to backend monetization (email/SMS).
- Familiarity with ClickFunnels/WordPress/GoHighLevel.
- Experience managing creative or UGC teams.
- Competitive salary and performance bonuses.
- Opportunity to work with high-growth US & EU brands.
- Creative freedom and a fast-paced, growth-driven environment.
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