Media Buyer – VSL Specialist

4 hours ago


Bengaluru Karnataka India, Karnataka Growth Fusion Full time

Location: Bengaluru / Coimbatore


We are hiring an experienced Media Buyer with strong expertise in VSL funnels for the US and Europe markets. The ideal candidate must have hands-on experience with Meta, YouTube, TikTok, and other performance channels, along with a deep understanding of direct-response marketing and long-form funnel structures.


Key Responsibilities


  • Plan, launch, and optimize VSL-based campaigns across Meta, YouTube, TikTok, Google, and Native platforms.
  • Build full-funnel strategies including cold traffic, retargeting, and post-purchase flows.
  • Optimize for CPA, ROAS, MER, and CTR metrics.
  • Conduct A/B tests on creatives, hooks, CTAs, and landing pages.
  • Analyze VSL performance (watch-time, drop-offs) and provide improvement insights.
  • Implement tracking via UTMs, Pixels, CAPI, GA4, Hyros, RedTrack, etc.
  • Prepare regular performance reports and scaling strategies.



Requirements


  • Minimum 1 year experience in VSL funnel marketing.
  • Minimum 3 years experience in performance media buying.
  • Proven experience with Meta, YouTube, and TikTok Ads.
  • Strong understanding of direct-response creatives, hooks, and angles.
  • Experience managing $1,000+ daily budgets.
  • Proficiency with tracking tools and analytics platforms.



Preferred Skills


  • Experience with Native ads (Taboola, Outbrain).
  • Exposure to backend monetization (email/SMS).
  • Familiarity with ClickFunnels/WordPress/GoHighLevel.
  • Experience managing creative or UGC teams.



What We Offer


  • Competitive salary and performance bonuses.
  • Opportunity to work with high-growth US & EU brands.
  • Creative freedom and a fast-paced, growth-driven environment.




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