Head of Marketing

4 weeks ago

Noida, Uttar Pradesh, India Successive Digital Full time

Who are we looking for:

Job Title: Senior Manager Marketing/Marketing Head

Experience: 10 + Years

Location: Noida

Responsibilities

  • Lead the overall marketing strategy focusing on demand generation inbound and outbound marketing for B2B IT services
  • Own SEO content marketing website management and organic lead generation
  • Plan and execute outbound initiatives including ABM LinkedIn campaigns email marketing and paid media
  • Manage program delivery across multiple client-facing marketing services projects ensuring deadlines and quality standards are met
  • Drive employer branding initiatives to strengthen the company's position as an employer of choice
  • Collaborate with sales delivery and leadership teams to ensure marketing supports revenue and growth objectives
  • Oversee social media thought leadership PR and events to increase market presence
  • Track analyze and report on marketing KPIs providing actionable insights to leadership
  • Manage marketing budgets vendor relationships and ensure ROI on all marketing spend
  • Mentor and guide the internal marketing team ensuring skill development and high performance
  • Technical SEO demand generation activities.

Requirements

  • Minimum 10 years of experience in B2B IT services marketing
  • Strong expertise in inbound and outbound marketing strategy and execution
  • Proven experience in managing client marketing services projects
  • Solid background in employer branding initiatives and talent marketing
  • Hands-on experience with tools like HubSpot Salesforce Google Analytics LinkedIn Ads and content management systems
  • Excellent program management and cross-functional collaboration skills
  • Strong leadership capabilities with experience managing teams and external partners
  • Analytical mindset with a focus on data-driven decision making

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