India Marketing Manager

4 weeks ago

Mumbai Maharashtra India, Maharashtra ECOVACS ROBOTICS Full time

As a key member of the ECOVACS APJ team, your role will be to develop brand & marketing activities to drive Business growth in Indian Market.


This role requires a self-motivated and detail-oriented person, who thrives working in a fast-paced and dynamic environment. Able to think big while developing detailed and comprehensive plans that are backed by data and insightful analysis, you will be the contact point communicating and executing defined strategies and plans across different functional teams and regions in APJ.

Responsibilities


Brand Marketing

  • Brief, oversee and monitor all INDIA marketing asset creation, adaption & deployment and maintain the share folder
  • Plan and execute INDIA campaigns (Branding, Promotion) with creativity
  • Source and manage INDIA agency pool to ensure KPIs are met
  • Assist in the planning, tracking and monitoring of INDIA marketing budget and offer support with the internal financial process

Products launch & Promotion

  • Develop & execute marketing plans (across PR, Digital, Paid Media, Promotion, etc.) for the region & monitor product lifecycle with Go-To-Market & Sales team and external partners.
  • Develop & communicate categories/product stories and related documents with all related parties (external/internal)
  • Analyze & report marketing situation, competitors’ activities and trends within the region for strategic planning, optimized sell-in/thru performance and other ad hoc projects
  • Gain strong grasp of products and related technologies to develop effective communication/ training materials and deploy to all related parties with Sales team

Channel marketing

  • Plan channel marketing budget sit with both brand and distributor
  • Plan and execute online package and onsite communication
  • Deploy offline POSM, GWP and merchandising

Others

  • Work cohesively with other teams for effective marketing planning and development of business strategies
  • Regular reporting



Qualifications

  • Minimum 5 years’ experience or equivalent in CE industry.
  • Interested in exploring new information/technologies and keep oneself up-to-date on market trends in CE industry, especially in robotic appliances, connected devices, smart home devices.
  • Experience in market research, messaging, positioning, branding, creative development and campaign execution.
  • Professional experience should span across marketing communications, PR, Digital Marketing, KOL.
  • Experience of working in a multi-cultural environment and managing projects involving different countries is a plus.
  • Strong planning acumen with analytical skills that always back up the plans with data.
  • Familiar with retail environments in INDIA, and experienced in product launching with on/offline retailers.
  • Able to work in a team whilst also demonstrating professional and positive attitude when working individually and under pressure.
  • Excellent presentation and communication skills.
  • Fluent English in both written and verbal communications.
  • Mandarin is a plus.

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