Growth Specialist

2 weeks ago

Mumbai Maharashtra India, Maharashtra VIP Industries Limited Full time

Role: Assistant Manager - Online Performance/Growth Marketing (E-Commerce)Location: BangaloreReports to: Lead Performance Marketing (E-Commerce)Team size: ICAbout VIP:Established in 1968, VIP is amongst the world’s leading manufacturers and retailers of luggage,backpacks and handbags. With a legacy built over the years, we take pride in launching market leading brands, including our flagship brand 'VIP’, which has become synonymous with the luggage category in India. Our brands reflect our commitment to understanding consumer preferences and driving quality and innovation that meets their expectations. Our operational success is attributed to our stellar brand portfolio, state-of-the-art manufacturing plants in India and Bangladesh, and a robust distribution network that ensures easy accessibility to our products.Through our diverse portfolio of brands, we cater to a wide range of consumers with varying needsand preferences. Whether it’s the stylish and youthful offerings of Skybags or the premium andsophisticated designs of Carlton, range of chic and fashionable handbags designed for the modernwoman, the high-quality, and highly functional flagship brand of VIP Industries to durable andpractical luggage solutions at an affordable price point by Aristocrat. We have a solution for everytraveller be it everyday travel, business trips, or outdoor adventures.VIP Industries Limited is an equal opportunity employer. We value talent and believe everyonedeserves the opportunity to succeed. We value the diversity of our workforce and the uniqueperspectives that each one of us brings, and are committed to creating an inclusive environment for all. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and allow for equal opportunities for all our team members.Qualifications/ Experience:Graduate in any discipline. MBA is preferredCertifications in Google Ads/ Meta Blueprint certification/ Amazon Ads4+ years of experience in Digital performance campaign planning and execution, digitalcontent planning, performance analytics and Organic traffic strategiesRole & Responsibilities:Coordinate with internal teams, external agencies, and platform partners to manage digitalcampaign planning, execution and target achievementEnsure timely campaign launches with accurate tracking and reporting. Optimization of thecampaigns to achieve the set goals and KPIs.Support content planning and help drive strategies to boost organic trafficTrack and share performance metrics regularly both as Leadership summary and detaileddeep dive to identify actionable insights and course correction.Handle campaign-related invoicing and portal coordination for reconciliationPreferred Candidate Profile/ Competencies:Advanced working knowledge of Google Ads Manager, Meta Ads Manager & programmaticplatforms.Familiarity with Amazon Campaign Manager (AMS), Flipkart Ads, Quick Commerce self-serveWorking knowledge of analytics tools like Google Analytics, MS Clarity, Shopify AnalyticsUnderstanding of SEO principles and organic traffic strategiesProficiency in MS Excel and PowerPointStrong organizational and time-management abilities.Excellent communication and interpersonal skills.Ability to work collaboratively in a cross-functional team environment.

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