Leader- Revenue Strategy

3 weeks ago

Bengaluru Karnataka India, Karnataka Licious Full time

We are Licious and we are a Bengaluru-based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies, and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country, delighting over 32 lac customers with our de-licious fresh meat and seafood


Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on…


What you’ll be cooking up?

Driving Revenue Growth:

  • Define and execute strategies to achieve revenue targets.
  • Monitor critical KPIs such as traffic, conversion, AOV, and repeat purchase rates.
  • Plan and manage promotional spends to maximise ROI.

Customer Retention & CRM Strategy:

  • Build and execute CRM campaigns that increase engagement, loyalty, and retention.
  • Use analytics to track customer behaviour and improve lifecycle value.
  • Leverage CRM tools to deliver personalised and targeted messaging.

Merchandising Strategy:

  • Optimise product visibility, placements, and promotions to improve conversion.
  • Analyse sales trends and customer behaviour to refine merchandising plans.
  • Partner with Product Development to identify opportunities for new launches.

Data-Led Decision Making:

  • Analyse CRM and merchandising performance to identify trends and opportunities.
  • Generate insights and actionable reports for leadership and business teams.
  • Stay updated on best practices in merchandising and CRM.

Team Leadership:

  • Lead and mentor a team of high-performing professionals across retention, merchandising, and CRM.
  • Set clear goals, review progress, and drive accountability.
  • Foster a collaborative and high-energy team culture.

Cross-Functional Collaboration:

  • Work closely with Category, Marketing, Product, and Operations to ensure aligned execution of growth strategies.


We hope that you have..

Experience & Expertise:

  • MBA with 5+ years post-MBA experience in traffic, conversion, CRM, and retention strategy.
  • Proven track record of implementing successful CRM programs and improving retention metrics.
  • Strong knowledge of app/web analytics tools and digital business growth levers.

Skills & Mindset:

  • Deep customer-first thinking and the ability to translate insights into action.
  • Strong analytical and problem-solving skills to take high-quality data-driven decisions.
  • Leadership skills to build and inspire high-performing teams

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