Field Supervisor, Travel Retail India

Location: New Delhi

Reporting To: Area Manager based in Mumbai

Mission:

The Field Supervisor based in India ensures a sell-out and market share growth throughout his/her territory by implementing the negotiated animation plans, seizing opportunities in the point of sales, undertaking regular field visits, training the sales staff, controlling the merchandising, and developing a strong customer relationship.

The position requires an understanding of the market and business dynamics and an ability to adapt quickly and proactively in a highly volatile environment.

Key Functions and Responsibilities:

This role will contribute to the business unit’s targets achievements by:

1. Plan

• Support the sell-out and market share growth targets (i.e. define and split sell-out targets by store)
• Plan budget and team schedules for the Brand Representatives and promoters
• Plan, order and monitor testers, POS materials, and visuals per store.
• Plan depletion schedules /innovative and creative ideas to push sales and observe competitor activities and align with Area Manager and Sales Director.

2. Execution

• Implement the promotional account calendar (i.e. GWP, incentives, manpower) and provide quantitative and qualitative reporting to Marketing Team and to Area Manager whenever needed.
• Proactively proposing relevant correcting actions and In-Store support whenever needed to ensure retail excellence and the meeting of monthly retail targets fixed per store:
• Suggest ways to improve business and maximize opportunities in point of sales
• Anticipate potential operational or In-Store issues
• Ensure stores have proper stock level and are in line with the merchandising guidelines
• Collaborate with the In-Store Team to ensure excellent execution of high profile visuals for animations
• Provide feedback to Area Manager on his/her market knowledge and insight gathering (e.g. market intelligence, competition’s marketing activities).
• Build strong links with shop floor and back-office personnel (i.e. operators, trainers, buyers and external field sales force).
• Solve operational issues efficiently with the store operations team.
• Advise clients on requirements for external field sales force under perimeter.
• Organize and provide product training through clients for external field sales force especially in areas that may not be covered by the Trainer for secondary markets.

Control

• Gather information and provide relevant reports (Sales Report, Post Launch Reports, Training Reports, Competition Reports, Client Master File and Store Check Reports) to Area Manager/Marketing Team
• POSM Control and Orders
• BRs salaries and commissions follow up (in alignment with Area Manager and Sales Director before communicating)

4. People Management

• Involve in the hiring process of Brand Representatives and promoters as per planned headcount and ensure they fit into Puig culture.
• Build good relationship with BRs and motivating them and feed them with more knowledge and guide them for sales targets.

Requirements:

Experience: 3 - 5 years of experience in a similar role in a multinational FMCG or Luxury company within the Travel Retail channel. Experienced in Trade Marketing/Operations in retail. It will be an advantage if this individual has been a Beauty Consultant/ Brand Ambassador earlier in career.

Languages: Hindi and English

Skills & Knowledge Required:

• Proficiency in Microsoft Office – PowerPoint, Excel and Word
• Strong communication skills
• Self-directed with great autonomy to manage oneself well.
• Customer focused and results oriented (i.e. Understanding of business dynamics and sensitive to premium market brands).
• Ability to build relationships and interpersonal sensitivity.
• Decision making/problem solving skills.
• Has good learning agility and a team player.
• Positive /Strong and friendly personality who can take quick decisions and proactive.
• Willing to travel.