Regional Key Account Manager-Delhi

4 weeks ago

Delhi, Delhi, India Panacea Biotec Full time

Job Summary:

We are looking for an dynamic and result driven Regional Key Account Manager-Modern Trade to lead and grow our business in assigned region in modern trade business. The person will be responsible for managing key modern trade account , driving sales, building strong relationship.

The role encompasses end-to-end responsibility for Account handling, Closure & Execution of TOTs, Negotiations & On-boarding of accounts across India in Modern Trade

This includes Secondary & Primary management, Visibility of the product, Distributor management & Team Management.

What You'll Do-

1. Account Management

● Availability of all the products in Modern Trade Accounts

● Developing & Implementation modern trade strategy , aligned with the overall sales objective of organisation.

● Negotiation , Pricing & TOTs with the accounts for long term business. ● Implementation & Tracking all the KPIs at store level (Filtrate, PO Volume, Customer Satisfaction Matrix etc.)

● Distributor Management

● ROI of the distributor

● Build and nurture strong relationships with the modern trade channels. ● Secondary Claim management

● Participation in the festivals to enhance visibility of the brand & revenue generation along with the BAUs

2. Growth Management

● Secondary & Primary management of the business

● Quarterly/ Monthly sales progression

● NPD development &growth

● Ensure timely execution of launches , promotion and activation plans across modern trade stores.

Confidential. Circulation Restricted | 7 Apr 2025 | Page 1 of 2

● CFA management & Sales operation

● Competition bench-marking

3. Spend Management

● Chain specific Approach (Format specific)

● Trade-load Planning to push volume and visibility.

● Sales Return management

4. People Management

● Creating healthy work environment across the region

● Track expenses and ensure cost-effectiveness in the region

● Work closely with Cross function (CFA/ HE/ Finance/ Marketing & other divisions)

What we are looking For -

● Minimum of 10 years of experience in sales & distribution (MT) in FMCG industry.

● In-depth business knowledge

● Excellent analytical, problem-solving, and decision-making skills. ● Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.

● Team management skills

● Grievances management

● Time Management

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