Brand Executive

3 days ago

Ahmedabad Gujarat India, Gujarat Astral Limited Full time

Key Responsibilities:

  • Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
  • Creating and managing all marketing materials and collateral in line with brand direction including ATL and BTL.
  • Tracking effectiveness of various campaigns and course corrections as required
  • Understand requirement of promotional materials, packaging design and labelling, advertisements, exhibition materials, etc.
  • Coordinate with technical support team (QC & Projects) for feedback on product packaging and branding materials
  • Coordinate with vendors and various agencies for activity planning and execution of marketing activities and develop supporting assets
  • Align with Lead Branding and sales and marketing regional heads for approvals
  • Leading the planning and implementation of PR and initiatives related to the brand
  • Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.
  • Coordinate with ad film agencies for product films, brand films, outdoor shoots, and product photography.
  • Coordinate with outdoor and print media / advertising agencies for branding.
  • Coordinate with exhibition organizers for stall branding activities.
  • Coordinate with Lead Marcom and Accounts Department for release of payment to vendors and agencies.


Preferred candidate profile:

  • Strong knowledge of content development and conceptual visualization.
  • Exceptional verbal & written communication skills.


Educational Qualification:

  • Any graduate, preferably from Management background.


Work Experience:

  • 3-8 years of relevant work experience.

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