Customer Relationship Management Specialist

3 weeks ago

Bengaluru Karnataka India, Karnataka Licious Full time

We are Licious and we are a Bengaluru-based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies, and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country, delighting over 32 lac customers with our de-licious fresh meat and seafood


Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on…


Role Overview

We’re looking for a passionate and detail-oriented Senior Executive- CRM to drive customer engagement and retention through data-led communication strategies. The ideal candidate will have hands-on experience in CRM platforms, an understanding of customer journeys, and the ability to collaborate cross-functionally to deliver high-performing campaigns.


What you’ll be cooking up?

  • Plan, execute, and optimize CRM campaigns across Push Notifications, SMS, WhatsApp, and RCS.
  • Use tools like CleverTap or MoEngage to create customer journeys, segment audiences, and analyze performance.
  • Monitor and interpret key CRM metrics daily - Delivery, Viewed Rate, CTR, Conversions- to identify improvement opportunities.
  • Map and understand the customer lifecycle across engagement, retention, and churn phases.
  • Collaborate closely with Brand, Category, Product, and Tech teams to ensure timely campaign execution and alignment with business goals.
  • Maintain high standards of campaign quality and attention to detail, ensuring accuracy in messaging and targeting.
  • Support experimentation and A/B testing to enhance engagement and conversion rates.


We hope that you have..

  • 1–2 years of hands-on experience in CRM or Lifecycle Marketing, preferably in high-frequency or quick-commerce.
  • Strong proficiency in CRM automation tools such as CleverTap, MoEngage, or similar platforms.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Excellent attention to detail, organizational skills, and ownership of execution.
  • Ability to work cross-functionally and manage multiple stakeholders effectively.
  • Strong communication skills.
  • Experience in multi-channel campaign orchestration.
  • Basic understanding of customer segmentation, personalization, and automation workflows
  • Passion for understanding customer behavior and driving measurable impact through CRM.

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