Group Project Manager

Overview:

We are looking for a dynamic and future-facing Group Project Manager to lead a multi-disciplinary pod comprising project managers/ executives, interns, and drive experience delivery with cross-functional experts across UI/UX, technology, SEO, analytics, and Martech.

At IA, we are adopting AI at the core of our workflows. You will be responsible for the usage and adoption of AI tools and automation frameworks to optimise project efficiency, elevate delivery quality, and uncover incremental business opportunities for a defined set of clients. You will act as the operational and strategic business consultant of your pod, owning the end-to-end delivery lifecycle while championing data-driven decision-making and digital excellence.

Key Responsibilities

Project & Product Ownership

• Lead all stages of delivery across digital touchpoints (web, app, platforms) with UI/UX at the centre.
• Take full product ownership for key deliverables, driving measurable outcomes aligned with client KPIs.
• Translate client goals into actionable roadmaps and success metrics across UI, tech, and performance tracks.

AI-First Delivery Workflows

• Champion the integration of AI tools into day-to-day operations (e.g., task automation, estimation, design QA, content generation, SEO audits, usability testing).
• Train and mentor the team on best AI practices and tools like ChatGPT, Figma AI, Jasper, SEMRush, GA4, and others.
• Continuously evaluate and implement new AI technologies to improve workflow velocity and reduce delivery costs.

Client Strategy & Growth

• Serve as the senior client partner for your pod, driving business discussions, retention, and expansion.
• Identify growth opportunities within existing accounts, leveraging data and AI insights to recommend new initiatives.
• Lead strategic check-ins, reviews, and roadmap alignment sessions with clients.

Cross-Functional Team Leadership

• Manage a pod of junior PMs/ Executives, interns, and matrixed resources from design, tech, content, SEO, and analytics.
• Create sprint plans, assign tasks, and track dependencies with clear accountability across workstreams.
• Foster a culture of ownership, curiosity, experimentation, and psychological safety.

Quality, Efficiency & Innovation

• Drive on-time, in-scope, high-quality deliverables by combining agile project management with AI augmentation.
• Implement QA processes and AI validation layers for testing and feedback loops.
• Systematise post-project retrospectives to identify learnings and feed them back into the delivery model.

Performance Analysis & Campaign orchestration

• Implement, monitor and report qualitative and quantitative insights about the brand and digital assets using, but not limited to: -
• Analytics – GA, AA
• Behaviour Analytics – HotJar, MS-Clarity and the likes
• Martech/ Journey Analytics – MoEngage/ WebEngage, etc.
• eCommerce Analytics – Journey and Business Analytics using any of the platforms
• Delivering business intelligence to the internal teams as well as clients
• Continuous improvement and optimization process implementation for digital assets

Qualifications & Experience

• Bachelor’s degree in Computer Science, Design, Digital Marketing, Business, or related fields.
• 8+ years of experience in a digital agency, UI/ UX and technology boutique agency, consulting environment, with proven delivery across web, product, and platform initiatives.
• 3+ years in a client-facing leadership role managing cross-functional teams.
• Deep knowledge of UI/UX processes and craft strategies, product management, SEO, analytics, and martech tools.
• Deep knowledge of digital marketing technology ecosystems, including but not limited to: -
• CMS – Open Source/ Enterprise (Drupal, Umbraco, WordPress, Magento, Sitecore and Adobe
• Martech – WebEngage, MoEngage, Sitecore Personalise, Adobe Target and the likes
• Core Stacks – LAMP/ MS/ MERN
• Content Hub – DAM and Workflow Solutions
• Strong exposure to or hands-on use of AI tools in project management and delivery contexts.
• Excellent communication, documentation, and stakeholder management skills.
• Familiarity with agile methodologies, scrum frameworks, and productivity stacks (Asana, Notion, Jira, Figma, etc.).
• PMP, CSM, or equivalent certification is a plus.

KPIs & Success Metrics

• Velocity improvement and efficiency gains via AI tool adoption
• Client satisfaction (NPS, feedback loops)
• Revenue growth and retention for assigned accounts, and pitch success rate on pitches assigned
• On-time, on-budget and on-quality project delivery across your pod
• Team capability development and internal upskilling