Group Project Manager

Position: Group Product Manager

Department: Marketing

Location: Mumbai HO

Role Summary:

The Group Product Manager (GPM) will drive the strategic and operational marketing initiatives for the Respiratory, Anti-infective, and Gastrointestinal portfolios, encompassing both pharmaceutical products and medical devices. The role demands a scientifically grounded, commercially driven professional who can translate clinical insights into impactful brand strategies, strengthen market leadership, and guide a cross-functional team towards consistent business growth.

Key Responsibilities:

1. Strategic Brand Leadership

· Develop and execute integrated brand plans for key products across the assigned Medical Devices, Brands across Anti-infective, and GI therapeutic areas.

· Conduct market analysis to identify opportunities, threats, and evolving

· healthcare needs. (IQVIA and Field work based primary research.)

· Leverage clinical data, real-world evidence, and market insights to craft differentiated brand positioning.

· Drive lifecycle management through timely product upgrades, line extensions, and device-drug integrations.

2. Market & Business Development

• Analyze therapy trends, competitor activity, and market dynamics to identify emerging opportunities.

· Support the launch of new molecules, fixed-dose combinations, and device innovations (e.g., inhalation devices, nebulization systems, or diagnostic aids like pregnancy kits etc.).

· Build and maintain relationships with Key Business Accounts (KBAs) and Medical Associations like foxy

3. Marketing & Communication

• Develop scientific communication and promotional tools aligned with ethical marketing practices.

• Conceptualise and execute CME programs, patient awareness drives, and digital engagement campaigns.

• Utilize omnichannel platforms (digital, field force, social media, webinars) to maximize reach and impact.

• Manage marketing budgets and monitor and track ROI for all activities. Ensure timely intervention on low ROI accounts based on data analysis

4. Cross-Functional deliveries

• Work closely with the sales team to translate brand strategies into actionable field plans.

• Coordinate with third party manufacturing team, build production plan and inventory management in co-ordination with NSMs

• Provide training and continuous capability-building support to field (BMs , RMs and ZMs)

• Lead data-driven decision-making, scientific rigor, and creative problem solving

Qualifications & Experience:

• Bachelor's degree in Pharmacy / Life Sciences; MBA in Marketing preferred.

• 8–12 years of experience in pharmaceutical marketing, with at least 3–4 years in a Group Product Manager role.

• Proven exposure to both pharmaceutical and medical device portfolios.

• Strong scientific understanding of therapeutic areas (e.g., Gastroenterology, Anti-invectives and Respiratory).

• Experience in product launches, KBA management, and market development.

• Excellent communication, analytical, and leadership skills.

Key Competencies:

• Deep scientific understanding of respiratory, anti-infective, and GI therapies

• Strategic planning & lifecycle management

• Evidence-based marketing & clinical data interpretation

• Digital marketing and omnichannel engagement

• Cross-functional collaboration and leadership

• P&L understanding and commercial acumen

Key performance Indicators:

• Market share growth and brand performance metrics (Primary and Secondary Sales)

• Successful launches of new drugs/devices

• Strong ROI on marketing initiatives

• Drive minimum 75% execution for the marketing via co-ordination with sales team

Job Type: Full-time

Pay: ₹700, ₹1,400,000.00 per year

Application Question(s):

• Will you be willing to travel for field analysis?