Performance Marketing Manager

2 weeks ago

New Delhi Delhi India, Delhi Zero Solution Full time


Job Description – Senior Performance Marketing Manager (D2C and E Commerce Specialist)

Location: Okhla, South Delhi

Experience: 8+ Years

Working Model: On-site, 5.5 days


About the Role

We are looking for a highly analytical and growth-driven Senior Performance Marketing Manager to lead our digital marketing strategy across B2B, D2C, and e-commerce channels. The ideal candidate will have a strong command of paid media, conversion optimization, and campaign analytics — driving measurable business outcomes across multiple product lines and audiences.

This is a strategic, high-impact role that requires both hands-on campaign execution and team leadership to scale digital performance efficiently.

Key Responsibilities


Strategy & Planning

  • Develop and execute a comprehensive performance marketing strategy across Google, Meta, LinkedIn, and other paid platforms.
  • Create customized acquisition and retargeting funnels for B2B, D2C, and e-commerce business models.
  • Plan and manage digital budgets efficiently to deliver optimum ROI and ROAS.
  • Collaborate with brand, product, and content teams to ensure alignment of messaging and audience targeting.


Campaign Management & Optimization

  • Launch, monitor, and optimize paid campaigns across search, social, display, video, and affiliate channels.
  • Implement A/B testing, landing page optimization, and audience segmentation to improve performance metrics.
  • Drive conversion rate optimization (CRO) and track customer journeys across platforms.
  • Oversee remarketing, lookalike, and high-intent audience strategies to improve engagement and retention.


Analytics & Reporting

  • Track and analyze KPIs such as CAC, ROAS, CTR, CPA, LTV, and conversion rates.
  • Prepare actionable reports and insights for leadership on campaign performance and spend efficiency.
  • Utilize Google Analytics (GA4), Google Tag Manager, Data Studio, and other tools for performance tracking and attribution.


Team & Collaboration

  • Manage and mentor a team of performance marketers and agency partners.
  • Coordinate with product, sales, and creative teams for integrated campaign execution.
  • Stay ahead of digital trends, algorithm updates, and new ad technologies.


Requirements

  • Bachelor’s or Master’s degree in Marketing, Business, or a related field.
  • 8+ years of proven experience in Performance Marketing, with exposure to B2B, D2C, and e-commerce ecosystems.
  • Hands-on expertise with Google Ads, Meta Ads, LinkedIn Ads, YouTube, and Affiliate Marketing.
  • Strong experience in data analytics, attribution modeling, and campaign automation tools.
  • Excellent understanding of SEO, CRM, and marketing automation tools is a plus.
  • Strong analytical, leadership, and project management skills.


Key Traits

  • Strategic thinker with a data-driven approach and creative mindset.
  • Highly ROI-focused, with strong analytical and problem-solving skills.
  • Capable of thriving in a fast-paced, growth-oriented environment.
  • Excellent communication and collaboration abilities.
  • Open to a 5.5-day working structure in an on-site setup.

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