Performance Marketing Manager

12 hours ago

New Delhi Delhi India, Delhi Karwan Full time

Pay: ₹45,000.00 – ₹50,000.00 per month (Negotiable)

Job Type: Full-time

Work Location: Sector-49, Gurgaon

Benefits: Health Insurance

Job Description: Performance Marketing Manager

We are seeking a highly motivated and experienced Performance Marketing Manager to lead and grow our online presence. The ideal candidate should be a strategic thinker with hands-on expertise in running performance-driven campaigns, managing budgets, and improving digital conversions.


Key Responsibilities

  • Plan and execute end-to-end digital marketing strategies across SEO, SEM, Meta Ads, Google Ads, email marketing, and display advertising.
  • Develop, manage, and optimize marketing databases, CRM, and remarketing workflows.
  • Monitor, measure, and report the performance of all digital campaigns, analyzing results against ROI, KPIs, and growth goals.
  • Identify trends and insights to optimize ad spend, scale winning campaigns, and improve overall performance.
  • Brainstorm, propose, and implement innovative growth strategies for brand awareness, traffic, and conversions.
  • Plan, execute, and evaluate A/B tests, experiments, and conversion optimization strategies.
  • Collaborate with creative, content, and product teams to build high-converting landing pages and enhance user experience.
  • Use strong analytical and data interpretation skills to evaluate customer journeys across multiple digital touchpoints.
  • Set up, track, and optimize conversion points, funnels, and retargeting strategies.
  • Stay updated on emerging digital marketing tools, platforms, and trends, recommending relevant adoption.
  • Strong knowledge of Meta Ads and Google Ads—campaign creation, optimization, budget management, and performance tracking are essential.
  • Oversee content planning, ensuring alignment with marketing objectives and brand guidelines.
  • Coordinate with agencies and freelancers when required, ensuring timely execution and quality output.
  • Prepare monthly reports, insights, and recommendations for management review.

Additional Preferred Skills

  • Hands-on experience with tools like Google Analytics, Google Tag Manager, Search Console, Meta Business Suite, and marketing automation platforms.
  • Strong communication, leadership, and project management skills.

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