Manager - Paid Media

22 hours ago

Mumbai Maharashtra India, Maharashtra Social Beat Full time

Position SummaryWe are looking for an analytically minded, Digital Media Manager for Social Beat DigitalMarketing Agency to focus on developing, executing, optimize campaign and media planningacross Search, Display, Video & UAC/Mobile. This position has a focus on direct buying but will involve programmatic channels as well. Prior experience in programmatic is a plus.We are looking for smart, passionate, and experienced professionals who want to be part of aninnovative team in a rapidly evolving industry with minimum experience of 5 to 6 years.Key Responsibility Areas Creating and presenting strategic digital media plans based on sound analytics,supported by dataTo have expertise in google ads and Meta ads Developing innovative solutions to continuously position as a cutting edge source fordigital media strategy Deploying appropriate technology platforms to find and engage with key target audiencesegments Create digital media strategy and campaign plans (propose, iterate as needed, andsecure approval from clients) Develop the annual plan of strategy for the client Fair understanding off full funnel marketing & therefore lead planning & execution Can effectively use and guide the team on the use of tools Mentoring the junior team members. Manage and engage with client counterparts and internal account teams for key accountassignments Participate in new business pitches, etc. Manage & onboard media publishers Ensure plans are executed flawlessly Maintain status reports to ensure efficient workflow to meet deadlines and write reports ofkey meetings Lead and manage the budget and client billing processSkills 5 to 6+ years of experience working in media technology platforms. Demonstrates understanding of marketing funnels and media planning. Effective team and time management Working knowledge of Syndicated tools (GWI, ComScore, GA, GDS, GTM, etc.) Understanding of optimization platform basis the end goal of the client, Team player Thinks StrategicallyAbout Social BeatSocial Beat is a digital growth partner for leading brands and hyper scaling startups in India. Witha 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they areIndia's fastest-growing independent digital marketing solutions company and manage 3% ofdigital media investment in India Social Beat is a Google Premier Partner, Facebook BusinessPartner and works closely with ecosystem partners like Hotstar, Amazon & LinkedIn. With afocus on growth and ROI, they bring creativity and performance marketing together. They workas extended growth teams at startups including boAt, Upgrad Campus, Global Bees, Blackbuck,Jupiter, Foxy, Khatabook, Scaler, Whitehat Jr, Pharmeasy, Pinelabs, Wakefit, Juicy Chemistryand with top brands including Bharat Matrimony, Jaquar, Tata Cliq, Indiabulls Dhani, TataConsumer Products, Mahindra Finance, Hotstar, Himalaya Wellness, Quess Corp, SundaramMutual, Brigade Group, Give India and Isuzu on driving innovation through a combination ofcreativity and performance.They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies,Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the FastestGrowing Agency by Agency Reporter.

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