
Senior Marketing Manager
19 hours ago
Illumine - Powered by Purpose
Illumine is a leading childcare management platform that simplifies administrative and communication tasks for preschools and daycare centers. By integrating features like attendance tracking, billing, parent communication, and lesson planning into a single intuitive interface, Illumine empowers educators to focus on nurturing young minds.
Headquartered in the United States, Illumine has a growing international footprint with operations in Bengaluru (India), the UAE, Singapore, and Malaysia. With a strong commitment to innovation and a user-first approach, Illumine is transforming early education through smart technology and seamless digital experiences
Your Role in Our Story
As a Senior Marketing Manager, you’ll own content creation across formats and distribution across channels to drive growth
Key Responsibilities
Campaigns & Growth
- Build and execute multi-channel marketing campaigns to generate leads and build brand authority.
- Write as well as partner with the content team to amplify blogs, videos, and webinars through social, email, and paid.
- Run growth experiments (landing pages, lead magnets, retargeting campaigns) and optimize content for conversions.
Events & Webinars
- Own the strategy and execution of illumine webinars and demo days — from promotions to attendee engagement.
- Plan & execute participation in industry expos, conferences, and workshops.
- Repurpose event/webinar content into scalable assets (snippets, reels, carousels, case studies).
Analytics & Reporting
- Track key marketing metrics (MQLs, webinar sign-ups, CTR, CAC).
- Build monthly dashboards for leadership on campaign, community, and social media performance.
- Continuously refine strategy based on data.
Key Requirements
- 5–8 years of experience in B2B SaaS marketing.
- Strong background in campaigns, demand generation, events and content marketing
- Hands-on experience with marketing automation tools (HubSpot, Mailchimp, or similar).
- Analytical mindset with experience in setting up dashboards & KPIs.
- Excellent project management skills — able to handle multiple campaigns/events.
- A growth-driven mindset: eager to experiment, test, and scale what works.
Location: Indiranagar, Bengaluru, IN
5 Days work from office
Powered by People, Backed by Perks
- Competitive salary
- Learning & Certification Sponsorship
- Mediclaim Benefit
- Flexible working hours
- Collaborative and inclusive workspace
- Opportunities for Growth & Impact
- Enjoy opportunities to grow and make a real impact on our brand.
- Be part of a fast-growing SaaS platform that’s shaping the future of childcare across the world.
- Work with a global customer base (US, UAE, Europe, Asia).
- Own initiatives end-to-end — from idea to execution.
- Collaborative team with strong focus on innovation and impact
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