General Sales Manager

3 days ago

Chennai Tamil Nadu India, Tamil Nadu The Banyan HR Consults Chennai Full time

Position: General Manager – Sales

Industry: FMCG – Foods

Location: Chennai/Bangalore

Experience: Minimum 15+ Years

Age: Around 45 Years

Education: Degree in Business Management from a recognized university

Joining Timeline: Within 60 days

Role Overview:

We are seeking a dynamic and result-oriented GM – Sales with a strong background in the FMCG Foods sector, ideally with the last 5 years in an aggressive food-focused sales environment. The ideal candidate would have grown through the ranks from a frontline sales role to senior leadership and now ready to lead large-scale operations and teams with strategic insight and operational excellence.

Key Responsibilities:

  • Lead and manage overall sales strategy and execution across the southern region (Tamil Nadu, Karnataka, Telangana, Andhra Pradesh).
  • Develop, train, and empower sales teams from sourcing to orientation and delegation.
  • Drive achievement of ambitious sales goals with a sharp focus on execution at the ground level.
  • Design and monitor distribution strategies to ensure strong market penetration and channel development.
  • Build and sustain a high-performance culture across the sales organization.
  • Ensure strong coordination with marketing, operations, and supply chain for seamless execution.
  • Prepare and present business plans, reports, and forecasts to senior management.
  • Monitor market trends, competitor activities, and proactively adapt strategy.

Must-Have Experience and Attributes:

  • A pure FMCG sales background, with hands-on experience in the Foods sector.
  • Proven track record of handling business volumes of INR 100+ Crores.
  • Exposure to sales & distribution challenges and their execution at scale.
  • Strong leadership experience managing regional/state-level teams and sales operations.
  • Fluent in at least 2–3 Southern Indian languages and Hindi.
  • Excellent people management skills, including hiring, onboarding, training, and delegation.
  • Highly disciplined, punctual, communicative, accountable, and street-smart.
  • Strong sense of ownership, commitment, and business acumen.
  • Strong integrity and trustworthy leadership approach.

Preferred Traits:

  • Positive attitude with hands-on, no-nonsense execution style.
  • Entrepreneurial mindset and a high level of dedication.
  • Ability to thrive in fast-paced and performance-driven environments.

Salary: As per industry standards and candidate profile

Employment Type: Full-time, Permanent

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