Brand Manager

14 hours ago

Noida Uttar Pradesh India, Ghaziabad HouseEazy Full time

About the Role:

The Brand Manager will lead the end-to-end brand strategy for HouseEazy, ensuring consistency, clarity, and strong positioning across all customer touchpoints. This role involves building compelling brand narratives, driving high-impact campaigns, managing creative direction, and strengthening HouseEazy’s presence in the resale real-estate category.


Key Responsibilities:

  • Drive the overall brand strategy and oversee execution across digital, offline, and partner channels.
  • Build a sharp and cohesive brand narrative aligned with business goals, product positioning, and audience insights.
  • Plan and execute integrated marketing campaigns focused on acquisition, engagement, and retention.
  • Manage content, creative direction, communication guidelines, and brand tone of voice.
  • Collaborate closely with performance marketing, product, sales, and leadership teams to ensure brand alignment.
  • Monitor brand health, market trends, and competitive landscape to refine ongoing strategy.
  • Manage agencies, production partners, influencers, and freelancers to deliver high-quality output.
  • Oversee PR, social media strategy, brand collaborations, and event branding initiatives.
  • Ensure all communication is consistent, high-quality, and data-informed.
  • Lead, plan, and execute all marketing-related initiatives end to end.


Requirements:

  • Proven experience in brand building, campaign execution, and communication strategy.
  • Strong understanding of consumer behavior, digital platforms, and creative processes.
  • Ability to translate business needs into clear, actionable brand initiatives.
  • Comfortable working in a fast-paced, high-ownership environment.
  • Excellent written and verbal communication skills.
  • Experience in real estate or high-growth consumer startups is a strong advantage.

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