Assistant Brand Manager

4 hours ago


Noida Uttar Pradesh India, Ghaziabad OFRIDA Full time


Drives external growth — collaborations, stores, pop-ups — and converts in-store walk-ins at Chhatarpur.


Role Description

Reports to: Founder


Key Responsibilities


Manage store & pop-up communication, retailer follow-ups, and contracts.


Handle walk-in customers at Chhatarpur studio; record, bill, and report conversions.


Lead influencer tie-ups and press mentions with Merchandiser.


Coordinate content days with Social-Media & Marketing teams.


Maintain CRM database and follow-up logs.



KPIs


KPI Target


Walk-in conversion rate ≥30 %

Store / pop-up partnerships 3–4 per month

Influencer / PR tie-ups 2 per month

Lead follow-up closure rate ≥15 %

Customer satisfaction rating 9/10

CRM updates 100 % weekly


Qualifications

  • Strong skills in Communication and Strategic Communications
  • Expertise in Brand Management and Integrated Marketing, ideally from FMS.
  • Proven ability to manage multiple projects efficiently
  • Experience with analyzing market trends and applying insights to strategies
  • Bachelor’s degree in Marketing, Communications, Retail Management, or a related field
  • Proficiency in creating creative, compelling, and brand-aligned content


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