Branded Content

7 days ago

Noida Uttar Pradesh India, Ghaziabad Republic World Full time

About the Role:

We are seeking energetic, passionate, and forward thinking professionals to join our rapidly expanding Branded Content Production team.

This position is ideal for a dynamic member who thrives at the intersection of creativity, production excellence, and strategic thinking.

As a key member of our team, you will play an instrumental role in shaping the next generation of branded storytelling across broadcast Television & Digital platforms. You will collaborate with cross-functional departments, and bring bold ideas to life for some of the most recognizable brands and media partners.

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Key Responsibilities

1. Cross-Functional Collaboration

· Work closely with Sales, Strategy, Editorial, Marketing, and Creative teams to ensure all branded content initiatives align with broader business objectives and client expectations.

· Serve as a key liaison between internal departments and external partners to streamline communication and project execution.

· Translate client briefs into actionable creative and production strategies.


2. Creative Direction & Strategy

· Drive the creative vision for branded campaigns from concept to completion.

· Develop and present innovative production decks and proposals for brand collaborations.

· Provide clear strategic guidance to ensure all deliverables meet both creative ambition and commercial goals.

· Stay ahead of emerging trends in content, storytelling, and audience engagement to continuously elevate campaign output.


3. Content & Production Excellence

· Oversee end-to end production across a wide range of content formats, including TV, Digital, Short-form, Long-form, LIVE events, and Post-produced segments.

· Maintain consistent quality, tone, and storytelling integrity across all platforms and touchpoints.

· Implement best practices in production planning, budgeting, and execution to ensure efficiency and excellence.

· Uphold brand integrity while delivering content that resonates with diverse audiences.


4. Ideation & Campaign Development

· Contribute to ideation sessions that generate fresh, original concepts for branded content.

· Translate creative ideas into executable campaign strategies that drive engagement and deliver measurable value.

· Collaborate with creative, strategy, and client teams to craft compelling narratives that align with brand purpose and audience insights.


5. Events & On-Ground Activations

· Manage and oversee branded on ground events, ensuring they are seamlessly integrated into larger 360° campaign ecosystems.

· Collaborate with internal team, event partners, production vendors, and internal teams to deliver high-impact brand experiences.

· Ensure all activations uphold production standards and enhance brand storytelling.

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Qualifications & Experience

· Relevant years of experience in branded content production, creative strategy, or broadcast/digital media.

· Proven track record in creative and production teams in a fast-paced media environment.

· Strong understanding of content creation across platforms (TV, OTT, Digital, and Social).

· Excellent project management, communication, and presentation skills.

· Ability to manage multiple stakeholders and deliver under tight timelines.

· Prior experience with on-ground event execution and integrated campaign rollouts is highly desirable.

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