Sales Lead

Job Description:

Position: Sales Leader – D2C Premium Dairy (Subscription & Value-Added Products)

Location: Vadodara, Gujarat (with expansion scope across Gujarat & India)

Reporting To: Business Head – Agrifood

Company Overview:

Bankai Group is a dynamic global conglomerate renowned for its expansive portfolio covering sectors such as agribusiness, composite products, FMCG, telecom services, fintech, blockchain, IT solutions, entertainment, consulting, and venture capitalism Bankai Group entered the Indian food industry with a mission to offer high-quality products at affordable prices, aligned with its animal welfare initiative, Amoya Happy Cow Farm. The profits generated from milk sales at this farm are reinvested into animal care on a non-profit basis. Bankai Agrifoods, under the Amoya brand, operates as a for-profit organization with a state-of the-art manufacturing facility capable of processing 200,000 liters of milk daily. Situated on a 30-acre property near Baroda, Gujarat, this facility recently completed its first year of producing high-quality dairy products, including ghee, buttermilk, paneer, curd, and yogurt. The flagship product, Amoya Pure Ghee, is crafted to the highest standards of purity and taste, making it a trusted choice The company aims to create an ecosystem by partnering with farmers and cow farms to produce quality products for the B2B segment while establishing the Amoya brand in the B2C market. Key products include Amoya Pure Ghee and butter, alongside by-products like paneer, flavored milk, curd, and buttermilk. _______________________________________

Purpose-

Lead and manage the Direct-to-Consumer (D2C) Premium Fresh Milk (subscription-based) and value-added dairy products business in Vadodara city by driving customer acquisition, retention, sales growth, operational excellence, logistics, and brand visibility. The Sales Leader will be solely responsible for end-to-end sales, marketing, and last-mile delivery management.

Candidate Profile-

- Must have prior work experience in Vadodara and strong knowledge of local demographics

- Solely responsible for sales, marketing & logistics/D2C delivery management

- Education: Any graduate; MBA preferred in Sales & Marketing

- Minimum 3–5 years of experience in D2C Milk/Dairy product sales

- Additional FMCG sales & marketing experience is strongly preferred

Key Responsibility Areas (KRAs) & KPIs:

1. Customer Acquisition & Subscription Growth – Achieve monthly subscription targets of new customers

- KPI: Number of new subscribers per month

2. Customer Retention & Experience – Maintain high customer satisfaction and reduce churn.

- KPI: Retention rate & churn percentage

- Benchmark: ≥ 90% retention, ≤ 5% churn monthly

3. Revenue & Profitability Growth – Drive recurring revenue through subscriptions and upsell value-added products (curd, paneer, buttermilk, ghee).

- KPI: Monthly recurring revenue (MRR)

4. Distribution & Delivery Management– Ensure efficient last-mile delivery and logistics for customer orders.

- KPI: On-time delivery rate

- Benchmark: ≥ 95% on-time delivery

5. Marketing & Brand Visibility – Plan and execute hyperlocal campaigns in Vadodara to strengthen brand presence and app adoption.

- KPI: Campaign ROI, app adoption, brand visibility

- Benchmark: ROI ≥ 3x on digital spends

6. Sales Team Leadership – Recruit, train, and manage a small high-performance sales and delivery team.

- KPI: Team productivity vs. target

- Benchmark: ≥ 90% target achievement

7. Compliance & Quality Assurance – Ensure adherence to hygiene, FSSAI, timely delivery and customer service standards.

- KPI: Timely Delivery & Customer complaints resolved within SLA

Competency Requirements

- Strong sales leadership experience in D2C/E-commerce business models

- Proven track record in subscription growth and retention

- Excellent understanding of dairy/FMCG sector and consumer behavior

- Deep knowledge of Vadodara city market and customer demographics

- Digital marketing, analytics, and customer lifecycle management skills

- Team management, communication, and leadership abilities

- Ability to manage sales, marketing, and logistics end-to-end