Complaints Handler
4 weeks ago
Job Title: ORM Executive
Location: Chembur
Experience: 1-3 years in ORM
Employment Type: Full-time
The ORM Executive will serve as a key guardian of brand reputation for a home finance client, ensuring trust and credibility among customers. The role involves monitoring online conversations, managing reviews and feedback, resolving complaints, and highlighting positive stories to maintain a strong, trustworthy digital presence aligned with the company’s vision of making home ownership accessible and hassle-free.
Goal of the Role:
To strengthen the company’s online trust and ensure every digital interaction reflects reliability, transparency and empathy - values that define the affordable housing and home finance segment.
Required Skills & Key Roles and Responsibilities:
- Strong written and verbal communication skills.
- Proficiency in ORM tools like Simplify 360 or other relevant platforms.
- Continuously monitor online mentions, reviews, and discussions related to the company, branches, and loan products.
- Coordinate with Customer Service, Operations, and Branch teams to ensure quick issue resolution and accurate communication.
- Track brand mentions and conversations across social media platforms
- Understanding of home loan customer lifecycle and sensitivity around financial issues.
- Prepare weekly/monthly ORM reports highlighting sentiment trends, review ratings, and key insights (case wise).
- Recommend actions to improve brand sentiment and customer satisfaction.
- Respond promptly and professionally to customer queries, complaints, and reviews across social media platforms etc.
- Familiarity with social media management tools and analytics platforms.
- Ability to handle critical situations with diplomacy and professionalism.
- Identify opportunities to highlight positive customer experiences or brand milestones online.
- Analytical skills to assess trends and measure the impact of ORM efforts.
- Basic understanding of SEO and digital marketing principles.
- Identify potential reputation risks early and coordinate with relevant teams to handle them effectively.
- Draft holding statements and response templates for sensitive issues.
- Co-ordinate with clients for social media posts scheduling from the tool / from pages.
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