Assistant Manager

2 weeks ago

Mumbai Maharashtra India, Maharashtra Interactive Avenues Full time

Designation: Senior Executive or Associate Manager, Creative Strategy

Qualifications:

  • MBA/PGDM in Marketing, Advertising, or related field from a reputed institute.
  • 2–4 years of experience in digital media ecosystems (preferably in an agency – strategy role is welcomed).
  • Ability to pull and consolidate data from multiple sources and tools.
  • Experience in analysing reports, mapping digital audience behaviour, and deriving data led insights.
  • Skilled in PPTs and Excel.
  • Strong presentation and communication skills.
  • Good interpersonal skills with exposure to client management.

Key Responsibilities:

  1. Conduct research
  • Conduct category and competitor research to identify opportunities, threats, and trends.
  • Analyse large data sets from multiple sources to map digital behaviour, campaign performance, and category insights.
  1. Support in developing strategies
  • Partner with clients to understand business goals and align strategy accordingly.
  • Support managers on presentations, pitches, and day-to-day strategy deliverables.
  • Work with creative, design, tech, and media teams to drive campaign execution.
  1. Monitor and analyse the performance of brand initiatives, campaigns, and KPIs, providing insights and recommendations for optimization.

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