CRM Manager

2 weeks ago

Bengaluru, Karnataka, India LakshHR Full time

We are looking for a HubSpot expert with demonstrable, hands-on experience implementing HubSpot's marketing, sales, operations, and customer service automation.

You should have a solid understanding of the HubSpot Inbound Marketing ecosystem in order to facilitate lead generation, nurturing, scoring, and closing.

You will be responsible for executing marketing automation and inbound strategies, as well as implementation within the HubSpot platform.

Responsibilities and Duties:
Set up and manage marketing/sales automation through Hubspot

Marketing Hub:
Setting up a newsletter, Managing Blog, Content marketing, Social Media Marketing, SEO, Pillar-Cluster strategy, Marketing Automation

Sales Hub:

Sales Enablement using documents, Meeting tool, Sequences, Calling tool integration, Task management (follow-ups), Deal Management, Reporting, Mail provider integrations - Gmail, Outlook, etc.


Service Hub:
Automatic ticket creation, Custom stages of a custom Service pipeline, Workflows within different stages, Automatic ticket opening and closures

CMS:
Website migration, Domain configuration, Website management, Traffic analytics Leverage all Hubspot features effectively; this includes:

  • Import/export of data (contacts/companies/deals)
  • Data segmentation
  • Creating active and static lists
  • Data normalization
Email Marketing using HubSpot (newsletters, promotional, services) Creating deal stages and pipeline

  • Create conversation inbox
  • Lead Generation implementation
  • Creating emails (content, design, and automation)
Creating Landing pages (content, design & development, and automation)Creating workflow & sequencesCreating chatbots/chat flowsCreating Reports and dashboard

Manage and improve engagement programs in Hubspot to move leads through the marketing and sales funnel

Own and execute automated Hubspot email and multi-channel campaign. Setting up and maintaining triggers and workflows

Segment and analyze prospect database to target campaign

Own the lead scoring and manage the handover to sales of leads for prospecting. Ensure data about lead quality and results is captured and utilized for subsequent processes

Brainstorm and develop email marketing strategies and test their success and key metrics

Map & own the customer journeys and buying cycles within HubSpot, creating campaigns and workflows that support them from contact acquisition to retention

Accountable for tracking and reporting on results from demand generation campaigns

Advise and strategize the creation of web pages, landing pages, emails, templates, forms, workflows, contacts, integrations, settings in HubSpot

Work with the content team to develop content to attract, acquire and nurture qualified and targeted audiences to the business

Work closely with the sales team on strategies for customer acquisition and retention

Coordinate with marketing to ensure all campaigns are delivered on time, with proper segmentation to maximize engagement.

Required Qualification:
At least, 5+ years of experience in actively using HubSpot platform including CRM, marketing, and sales automation

Ability to learn new processes quickly, and pivot as needed

A passion to stay current with issues and trends in digital marketing

Hands-on experience in HubSpot feature usage, email campaign delivery, setup & analytics

Excellent analytical, organizational & troubleshooting skills

Solid understanding of performance marketing, conversion, and online customer acquisition

Good in data analysis and reporting

Customer Journey Mapping experience

Hubspot Certified

Experience in WordPress CMS

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